After two missed years due to Covid, a large contingent from Down Under made the most of their first opportunity to return to the world’s leading bike show.
This year’s show was the largest ever – more than 1,500 exhibitors spread throughout seven huge halls plus outdoor exhibit areas. So it was very easy not to see people we knew were attending and many of these visitors slipped through our net, but here are some that we captured on camera.
As well as many who were visiting, there were at least four Aussie or Kiwi exhibitors that we saw, either there in their own right or partnering with a distributor.
The largest of these was Reid Cycles which has come a long way from their $199 bargain basement bikes beginnings.
These days Reid’s range starts at close to double that price and goes right up into the thousands across new road, gravel and e-bike ranges.
“This is our first time exhibiting at Eurobike,” founder James Reid said. “We’re meeting existing customers and getting interest from new customers.
“Our UK office was started in 2014 by Rob Akam who previously worked with us in Australia, but wanted to move to the UK. He originally started in the UK on his own, but now there are about 10 in the team. The UK office manages our distribution which is into 31 countries.
“This year we’ll do 220,000 bikes globally of which about 180,000 bikes will be managed through the UK office. Most of our international distributors stay with us once they start. I think the secrets to our success have been persistence, giving excellent service, reading the market and being prepared to try different things. We also have a specialist bike designer now so our bikes are better spec’d.”
James was being assisted on the Reid Cycles stand by a team including Rob Akam from the UK and David Hannay, Reid’s Marketing Director who is based in Australia.
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Did we overlook anyone else from Australia or New Zealand who was exhibiting at Eurobike? If so, please let us know and we’ll mention them in our next newsletter.