World News Briefs – Trek to Cut Staff and Product Range

Row of bikes inside a bicycle store

Trek To Cut Product Range by 40% and Staff by 10% In an internal memo to staff delivered in early March, Trek Bicycle President John Burke announced that he has decided to “right size” the company by 10% in response to slow sales and high inventory levels. But he says the company’s overall strategy remains…

Want to Upgrade Your Store? Here’s 11 Great Ideas From Trek Sydney

Person with bike on city street

Sydney NSW I recently had the opportunity to visit and take photos of Trek’s flagship store in Sydney. (Thanks to the team and management!) For over 40 years this store was known as Clarence Street Cyclery, which was founded and run by the Cook family. Throughout this time, Clarence Street Cyclery, which sold many different…

World Briefs: Giant, VanMoof, Zipp, MINI, Greyp, Trek & POC.

Product shot of bicycle

Giant has released fifth-generation ranges for both its Defy endurance road bikes and Avail Advance line-up, featuring totally reengineered frames and purposed built components for each line. The Avail range, released under the company’s Liv brand of female-specific bikes, trims more than 100 grams off its framesets compared to their predecessors – 128 grams for…

Trek Shifts Shellharbour Store to Former Bunnings Site

Trek bike storefront

Shellharbour, NSW Trek has confirmed its moving its Shellharbour store to a larger premises in nearby Warrawong. Trek Bicycle Australia’s head of retail, Richard Runde, said the NSW south coast store will move approximately 12km north to a former Bunnings site. “This store will be a brand new, state-of-the-art fit-out including a new multi-tech workshop…

Product Briefs: Mavic E-Bike Motor, Greater Bosch Security and More

e-bike motor

Annecy, France French brand Mavic has unveiled its own superlight e-bike motor, the X-Tend, as the company searches for a partner to help take the motor to production. The X-Tend’s release prompted recollections of another electronic innovation by Mavic, when it led the shift to electronic derailleurs with the launch of its Zap system in…

Trek E-Cargo Confirmed for Australian Release in April

Family riding on Trek e-bike

Canberra, ACT Trek’s return to the e-cargo bike sector, the Fetch+ series, will make its way to Australia and NZ next month, with the local release of the Fetch+2 longtail. The company says it expects stock will arrive in mid-April and will be available globally on trekbikes.com and through Trek’s retail partners. The Fetch+2 is…

Trek Opens Full Online Sales Service in Australia

Retail team standing at the front of Trek store

Sydney, NSW Trek stepped up its direct-to-consumer online sales in Australia last month, expanding its e-commerce across the full Trekbikes.com site. The US-based company launched an e-commerce compatibility across its website in October 2021, working in partnership with the brand’s retailers to allow customers to bikes close to them and purchase items from a local…

Shimano, Trek, POC Release New Urban Products

Osaka, Japan Bike commuting’s global emergence into the transportation mainstream has been highlighted by the recent releases of three major players in the industry. Shimano, Trek and POC have unveiled new products with features targetting the practical needs of “everyday” cyclists. Shimano says its newly launched Cues line-up of components represents “a brand-new approach to…

Renegade Newcomer Brings National Aspirations

Renegade Cycles exterior

Sydney, NSW Sydney bike store Renegade Cycles has changed hands for the first time in almost three decades and the sale appears to have unleashed a new force on the national bike industry. Experienced bike mechanic and former financial adviser Griff Moore purchased the Lane Cove store recently, only eight months after buying his first…

TQ Creates a Much Smaller, Lighter, Quieter E-Bike Drive System

Anna Vodickova holding e-bike drive system

Frankfurt, Germany It’s a sign of how attractive the bicycle industry has become to outside players when a world leading company which already has 1,700 specialists working in robotics, aerospace and rocket science decides to invest heavily into developing new bicycle components. Not only that, it then works secretly for four long years with one…