Trek CEO Says He Saw the Boom Coming Quicker Than Most

In a lengthy but fascinating story first published on USA website marker.medium.com, Trek’s global CEO and owner John Burke says that he saw the sudden upturn in bicycle demand sooner that others in the industry and was able to place vital orders with suppliers, including Shimano in particular, ahead of the stampede that followed. Despite…

Shimano, Trek Respond to Covid-19 Impact Upon Demand

Shimano’s shares have surged since mid-March, touching a record now investors see that more and more people will turn to bicycles as a way to avoid congested public transportation. The Japanese component supplier confirms that sales are picking up across the globe. “People are realising how effective a bicycle can be,” said Shimano’s CEO Yozo…

Trek and Specialized Make Major Responses to Black Lives Matter Movement

The two biggest USA based cycling brands, Trek and Specialized and have separately made major announcements in response to the Black Lives Matter movement. Trek’s owner and President John Burke made this blog post on 2nd June entitled ‘When Justice is Not Enough’. He followed this with a six point announcement of what Trek would…

Bicycle Wholesalers Share Their Thoughts on Current Situation

In addition to surveying 25 retailers for this month’s newsletter, we sent emails to CEO’s of 12 of the largest bicycle wholesalers in Australia. We focused upon companies who mainly import complete bicycles, as opposed to P&A. Next month we’ll contact some P&A specialist wholesalers for their opinions. Thanks very much to all those who…

Major Specialized Dealer Sells to Trek

The Cyclery

The Cyclery, a large, extremely well presented store in Fyshwick, ACT has just been acquired by Trek Bicycles Australia. For owners Trevor and Janie Rix, it’s the second time that they’ve successfully sold a bike shop. In 1991, they originally started working in what is now known as Lonsdale Street Cyclery, in Braddon, immediately to…