How to Improve Your Bike Store’s Appeal for Women

By Anna Gurnhill | 24th April 2020 |

Whist females sadly comprise only a small percentage of overall cyclists in Australia they are, nonetheless, an important audience for all bike retailers.Somewhere around just 10% of cyclists are women, across all types of riding – commuting, leisure, mtb and road/gravel. But there has been improved media coverage and further progress towards gender parity –…

SRAM is Aiming for 50% Female Workforce and Cycling Share

By Phil Latz | 27th March 2020 |

SRAM has announced that it will join a wider effort to promote gender parity across riding, racing, advocacy and its own employment. For 2020, the component maker has made four commitments to support these efforts; community, work, youth and athletes. “SRAM believes that achieving gender parity in cycling is imperative for the long-term success of…