Social Media and Public Relations

Business Coaching: Series Three - Social Media and Public Relations

Do As I Say, Not As I Do! This video is confession time. You’ll hear personal confessions of failings in our own business, both related to Social Media and Public Relations. But from every mistake, we learn… right? If you’re wondering how to efficiently create good social media content this video will give you some…

Matt Turner Details the Pedal Group’s Massive Growth

99 Bikes Macgregor Shop front

Matt Turner is founder of 99 Bikes and Managing Director of the Pedal Group, which also includes wholesaler Advance Traders. As we documented in this related article, the Pedal Group’s latest full year financial figures show rapid growth to become Australia’s largest bicycle business, with a fraction under $200 million in sales for the financial…

Shimano’s Malaysia Factory Closed Due to Covid Wave

Shimano Factory

The Shimano component factory in Malaysia has not yet restarted its production following a forced closure. The factory had to shut down completely last week after the Malaysian government issued a total lockdown from June 1 to June 14 considering the situation of COVID-19 in the country. Further delays in the supply chain are now…

Inside Australia’s First $200 Million Bicycle Business

Pedal Group webpage

The Pedal Group has just reached a major milestone for Australian bicycle businesses. It has become the first to reach $200 million in annual sales. This business is best known by its two major components, Advance Traders and 99 Bikes. Because a major shareholder of The Pedal Group, Flight Centre Limited, is a public company…

Inside NSW’s Newest Bike Shop

Riding for Life eBike Store

Andrew Larkham has just opened Riding For Life, in the northern Wollongong suburb of Corrimal, about 70 km south of Sydney. But until recently, opening a new bike shop was not even on his radar as the next stage of his long and varied career. “I first rode an ebike in January down in Kiama,”…

How’s Business – July 2021

Blind Freddy eBikes Store

Welcome to our monthly chat with half a dozen retailers spread throughout Australia and New Zealand. With winter now well and truly set in and the traditional quiet season for bike shops underway, for this month’s follow up questions we asked our retailers if they were using this time to make any shop fit-out upgrades…

Bryton Offers a Great Range of Value GPS Options

Bryton Rider 15 GPS

– Sponsored Content – Bryton is the latest tech edition to the BikeSportz family of brands offering GPS cycling units which are affordable, packed with functionality and most importantly, long battery life! Bryton Inc was founded by elite consumer electronics product development and marketing professionals. Combining strong R&D and innovative product management teams, reinforced by…

‘Voluptuous Pleasures of Cycling’ Explained Inside Federal Parliament

Senator Richard Colbeck Parliamentary Friends of Cycling Group

It’s hard to get a laugh at a 7:30 am breakfast function, but federal MP Andrew Leigh, Shadow Assistant Minister for Treasury, achieved this at the most recent Parliamentary Friends of Cycling breakfast, hosted by Stephen Hodge on behalf of We Ride Australia and held inside the federal parliament in Canberra on Tuesday 15th June.…

Wiggle, Max Studio Acquisitions Proceed

Movistar Team riders

As we anticipated in a previous article here, it has now been confirmed that global UK based mail-order company Wiggle is set to be acquired by a German group Sigma Sports United. This company is a global sports e-commerce and technology platform, not to be confused with the Sigma computer brand. “We’re proud and excited…

Australia’s Bike Industry Majors Showing Strong Growth

Chart showing growth

As you might expect given the market circumstances, the major bicycle companies in Australia have all been showing strong sales growth and improved ‘bottom lines’ in their latest financial reports. Under Australian law, foreign owned Australian subsidiary companies who are categorised as Significant Global Entities (SGE’s) are required to lodge annual financial statements with the…