The Electric Bicycle Company

Turnover is Vanity, Profit is Sanity

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There’s an old saying, “Turnover is vanity, profit is sanity and cash is king!”

In other words, just because you’re making sales or turnover, doesn’t mean that you’re making a profit.

In this video we’ll take a closer look at these two measures and why you need to pay close attention to both, not just sales.


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