Bottles, Hydration and Nutrition
Polisport Bottles Go Bigger, Lighter and Brighter
~ Sponsored Content ~ Portugal-based plastics and two-wheeler specialist Polisport moved into the high-performance bottle market when it released its lightweight R550 range in 2019. Tipping the scales at just 53 grams for the race-approved 550-millilitre option, the R550 narrowly pips the Elite Fly as the lightest bottle on the market and both are just…
Better Formulas Drive Beta Fuel Popularity
~ Sponsored Content ~ Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia. SiS was supplying Team Sky (now Ineos Grenadiers) with the product…
Tips to Capitalise on a Sports Nutrition Boom
Newcastle, NSW An elite athlete, a recreational fitness enthusiast and a wellness convert walk into a bike shop and make a beeline for the sports drinks and gels display. The athlete picks up a gel and asks “will this make me faster”, the fitness enthusiast selects a sports drink and enquires “how does this taste?”…
Pure and Simple Approach Brings Big Rewards for Maurtens
~ Sponsored Content ~ Göteborg, Sweden Maurten nutritional products are a perfect example of less is more. The company is underpinned by a very simple philosophy – ‘if it doesn’t aid performance, it doesn’t go in the product’. That philosophy extends to its recipes – clean and simple. Each product is limited to just five…
Pro4mance – All Aussie Sports Nutrition
~ Sponsored Content ~ Disenchanted by the options available in the sports nutrition market, a small group of Aussie athletes and dieticians decided to take matters into their own hands by developing a complete line of Australian made products. Produced in a state-of-the-art Melbourne-based facility, Pro4mance aims to deliver great flavours in a range that’s…
Infinit Nutrition – Infinitely Simple!
~ Sponsored Content ~ ‘Liked it so much I bought the company’; it’s a familiar line and one that neatly describes the decision made by Jason Cheshire, owner of Infinit Nutrition Australia. With over 20 years experience as a triathlete, Jason has competed at all levels in the sport. After many years of ‘getting it…