The Right Formula of Innovation and Reliability

More success for Formula innovation … Sophie Riva takes first place at the Enduro World Series round in Val Di Fassoo on board the prototype Formula Dual Crown Enduro fork.

~ Sponsored Content ~ Prato, Italy Formula would have made Leonardo Da Vinci proud when it developed the first fully hydraulic disc brakes for mountain bikes. Designed and manufactured just a few kilometres from the great inventor’s Italian birthplace, the Standard brakes invented by Formula in 1993 have served well as the template for the…

Fox Factory Building Upon Cycling Legends

Fox Factory

– Sponsored Content – Fox Factory is a culmination of some of the most exciting brands – and stories – in off-road cycling. First, there’s the story of amateur motocross racer Bob Fox, who pioneered long-travel suspension in the early 1970s. Merging his experiences on the track with his expertise as a mechanical engineer, Bob…

KWT Imports – Kevin William Thompson’s Amazing Bicycle Journey

Kevin Thompson from KWT Imports outside his first bicycle shop in Redfern, an inner suburb of Sydney, during the 1950's.

– Sponsored Content – Yandina, Queensland Kevin William Thompson, founder of KWT Imports has been either racing or selling bikes for 71 of his 86 years… so far. He and his son Eamon who is now managing the business recently sat down with The Latz Report for a long yarn. Unfortunately, some wonderful anecdotes from…

New Cycling Boom Brings Diverse Opportunities for Adult Bikes

Wollongong, NSW It’s a decade since cycling became ‘the new golf’. A decade since the start of a surge in bikes sales in Australia that was, to a large degree, driven by older professionals looking for something new as a social outlet, as a means to collect new toys and, to be fair, improve their…

SCV Heads the Pack for Fun and Adventures

Stuart Voysey at SCV Imports

– Sponsored Content – Tuggerah, NSW Enjoyment and adventure are essential for Stuart Voysey and his team at SCV Imports. They’ve long been driving forces for how SCV does business – and how they spend time on their bikes – and now the mass cycling market is starting to follow them down that path. Since…

Oceania’s Brands to Inspire

Oceania Cycle Sports - Fuji and Breezer display

– Sponsored Content – Melbourne, Victoria They say authentic stories inspire and Oceania Cycle Sport distribute a range of product sure to provide plenty of inspiration. The Melbourne-based company is a distributor for SE Bikes and Breezer Bikes – two revered brands that pioneered BMX and mountain bikes respectively. In addition, the Oceania Cycle Sport…

Bikesportz Vision and Market Strength Offer Certainty for Dealers

Bikesportz Imports

– Sponsored Content – Supreme insight and the capacity to act upon this vision have seldom, if ever, been more important to success in the bicycle trade industry than they are now. As COVID wields a dual-edged sword of increased bike sales and a constriction of supply, operators that can continue to deliver required products…

Boost your Profit with Momentum Mobility

MML Invert Supreme Mini BMX

– Sponsored Content – You mightn’t have heard of Momentum Mobility Limited (MML) but they have been quietly working behind the scenes manufacturing quality action sports products for many years. Last year they decided to move out from the shadows by setting up their own global distribution network and they’re now set to make waves…

POC Makes Bold and Safeguarded Expansion in Australia

POC action shot

– Sponsored Content – POC products have always made a strong statement with their safety features and bold aesthetics.   Now POC’s expansion in Australia is making an equally strong statement about the company’s commitment and plans for the local market.   Just one year after creating a new Australian subsidiary to distribute all its products, POC…

EightyOneSpices Brings European Flavour to Australia

Emlen Wilson and Krischan Spranz from EightyOneSpices

– Sponsored Content – EightyOneSpices is a small, but popular dealer supplier of high end boutique European bike components from some of the better brands that often go under the radar.  They have a particularly strong range of German-based brands, which is no coincidence. Their product range spans everything from frames and wheels through to…