Features
Waistlines, Supply Lines and Stock Market Declines … Marc’s 2022 Predictions
Santa Fe, New Mexico It’s January of a new year and most global citizens earnestly hope for some sort of resolution to the COVID pandemic and the personal paradox of how to live with it. Resolutions have been made as many cope with COVID-15—that’s the 15-pounds-plus (6.8kg) most Americans have cinched onto their already copious…
Tips to Capitalise on a Sports Nutrition Boom
Newcastle, NSW An elite athlete, a recreational fitness enthusiast and a wellness convert walk into a bike shop and make a beeline for the sports drinks and gels display. The athlete picks up a gel and asks “will this make me faster”, the fitness enthusiast selects a sports drink and enquires “how does this taste?”…
Pure and Simple Approach Brings Big Rewards for Maurtens
~ Sponsored Content ~ Göteborg, Sweden Maurten nutritional products are a perfect example of less is more. The company is underpinned by a very simple philosophy – ‘if it doesn’t aid performance, it doesn’t go in the product’. That philosophy extends to its recipes – clean and simple. Each product is limited to just five…
The Right Formula of Innovation and Reliability
~ Sponsored Content ~ Prato, Italy Formula would have made Leonardo Da Vinci proud when it developed the first fully hydraulic disc brakes for mountain bikes. Designed and manufactured just a few kilometres from the great inventor’s Italian birthplace, the Standard brakes invented by Formula in 1993 have served well as the template for the…
Pro4mance – All Aussie Sports Nutrition
~ Sponsored Content ~ Disenchanted by the options available in the sports nutrition market, a small group of Aussie athletes and dieticians decided to take matters into their own hands by developing a complete line of Australian made products. Produced in a state-of-the-art Melbourne-based facility, Pro4mance aims to deliver great flavours in a range that’s…
Infinit Nutrition – Infinitely Simple!
~ Sponsored Content ~ ‘Liked it so much I bought the company’; it’s a familiar line and one that neatly describes the decision made by Jason Cheshire, owner of Infinit Nutrition Australia. With over 20 years experience as a triathlete, Jason has competed at all levels in the sport. After many years of ‘getting it…
Robert Axle – Simple Solutions
~ Sponsored Content ~ In this age of disc brakes, power meters and thru-axles, there are occasions when we find ourselves wishing for simpler times. Not that long ago, it was easy to accessorise a bike to suit all manner of applications. Whether it was fitting a cargo trailer for long-distance touring or taking the…
Euro Flair with an Aussie Edge
~ Sponsored Content ~ Sub4 is an Australian based company that specialises in cycling and triathlon gear, offering both off-the-peg and made-to-order custom designs. They also offer custom clothing for running, rowing, weight lifting, swimming, speed skating and a host of other activities—it’s a diverse and expansive portfolio that they’ve developed over many years. Of…
Wheel Innovation Building Momentum
California, USA Bicycle wheels and tyres have experienced an unprecedented rate of change in the past few years but could all that recent headway become obsolete just as quickly? Tyre widths, rim construction and the shift to tubeless technology have been at the heart of recent bike innovation. However, seemingly imminent breakthroughs are promising to…
Fox Factory Building Upon Cycling Legends
– Sponsored Content – Fox Factory is a culmination of some of the most exciting brands – and stories – in off-road cycling. First, there’s the story of amateur motocross racer Bob Fox, who pioneered long-travel suspension in the early 1970s. Merging his experiences on the track with his expertise as a mechanical engineer, Bob…