Features
VelectriX – Aussie Design & Local Support
~ Sponsored Content ~ Initiated in 2014, the VelectriX brand was born on the Sunshine Coast of Queensland. At the time, there was a distinct lack of quality options around the $2,000 mark and anything in that price area came with next-to-no aftersales support or warranty. From humble beginnings with a low-fuss, high quality hub-drive…
The More You Learn, The More You Earn!
Wollongong, NSW Years ago, a long-time friend and long-distance mentor of mine, Marc Sani (author of our Letter from America column), taught me a lesson I’ve always tried to implement. “Your readers don’t care what you think, they just want to know the facts! So just report the facts and keep your opinions to yourself.”…
Production Revolution Brings German Giant to Australia
~ Sponsored Content ~ Few Australian cyclists will know the name but an increasing number will be riding bikes with Büchel parts and accessories. For the past 102 years, the family-owned German company has done a thriving B2B trade providing various parts to bicycle manufacturers, including a growing number of brands prominent in Australia. Cube,…
Smart Moustache Devotee Bringing Stylish Fun to Australia
~ Sponsored Content ~ Kiwi entrepreneur Campbell Read was an e-bike pioneer, even by New Zealand standards. The Queenstown-based distributor and bike store owner was the first person to bring Bosch-powered e-bikes to NZ, after experiencing the first-generation Bosch motor at Eurobike 2013. “Campbell and his ChargeAbout team are launching a concerted campaign to bring…
Dealer Back-up Drives VelectriX Growth
~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…
Liggett Handballs to Keenan and … the Rest is Cycling History
Melbourne, Victoria Some of the cycling movement’s most influential figures in Australia are featured in a podcast interview series being revisited on The Latz Report’s sister publication, the Micromobility Report. As we wrapped up Series 1 of the influencers! Series, each issue of the Micromobility Report features the transcript of one of those interviews, which…
More in Store for Cycology’s Wild Fashion Frontiers
~ Sponsored Content ~ Sydney bike clothing company Cycology has made an art of sitting on the radical fringe and luring a growing legion of adventurous cyclists to its wild fashion frontiers. For the past 10 years, husband and wife duo Michael and Sarina Tomchin have delivered a unique and steadily expanding range of hand-crafted…
Tineli Brings Superior Quality Tailored for Australia
~ Sponsored Content ~ Premium performance at Tineli isn’t limited to its high-quality custom clothing and seasonal collections. Its emphasis on high performance begins with its relationships – with its many devoted clients around the world for tailormade cycling kits and with the growing number of retailers stocking Tineli collections designed for local conditions. Quality…
BBB Helmets – Stock-up for Summer
~ Sponsored Content ~ Summer is looming, and with longer daylight hours and more ride-friendly weather, it’s prime-time to stock-up and capture those extra sales. With six key models in their summer line-up, BBB has a varied range that covers just about all bases; from youth to commuter, MTB to performance road. This range shares…
Santini – Premium Italian Gear for Your Store
~ Sponsored Content ~ From as far back as the 1960s, Santini has been synonymous with premium cycle clothing. This classic Italian brand has been an innovator from the outset and was one of the first to introduce lycra to cycling shorts and the anti-bacterial chamois in 1976. Their clothing has been absolute legends of…