Europe Leaders Turning to Bike Industry for Solutions

Frankfurt, Germany The European bike industry is enjoying unprecedented prominence and relevance among the continent’s top decision makers as, for the first time, the bike sector is being viewed as a central solution to environmental, energy supply and social crisis ,according to Cycling Industries Europe CEO Kevin Mayne. Speaking at a Eurobike 2022 industry leaders…

Aussies & Kiwis Return to Eurobike

James Reid

Frankfurt, Germany After two missed years due to Covid, a large contingent from Down Under made the most of their first opportunity to return to the world’s leading bike show. This year’s show was the largest ever – more than 1,500 exhibitors spread throughout seven huge halls plus outdoor exhibit areas. So it was very…

Shimano Adopts Blubrake ABS

Blubrake

Frankfurt, Germany Anti-lock brake technology developed by Italy’s Blubrake is set to become widely available in Australia, with confirmation the fledgling company is partnering with Shimano. A smaller and lighter second generation of the Blubreak ABS system attracted the attention of Shimano, which announced the partnership at Eurobike 2022. Blubrake systems are already being used…

Bikecorp Has Right Ingredients as Ems Distributor

Em’s products

Melbourne, Victoria Bikecorp has been appointed as Australia’s distributor for NZ nutrition brand Em’s. Em’s is a well-established brand in NZ, where its products are made according to recipes originally developed by nutritionist Emily Miazga, a three-time winner of the country’s prestigious Coast to Coast World Longest Day multisport adventure race. Em’s was recently purchased…

Sinking in the Boot for High Brow Commuting

Quoc Pham

Frankfurt, Germany Cycling shoes have hit a new high for fashion, with shoes specialist QUOC releasing the first elastic-sided boot with SPD compatibility. The UK-based business, with an office in Brisbane, released its Chelsea Boot just three weeks before displaying them at Eurobike. Founder Quoc Pham, who previously worked in the fashion industry, said the…

Advanced Approach for Sustainable Revolution

Advanced founder and CEO Helge von Fugler

Frankfurt, Germany German bike manufacturer Advanced has thrown down the gauntlet with its claim to have the world’s most sustainable bicycle and production processes. Its Eurobike 2022 display included the first glimpses of its Revolution Reco bike, which it says is the world’s first production injection moulded carbon composite e-bike frame that can be completed…

Maxxis in the Loop for Commuting

Maxxis e-cargo tyres.

Frankfurt, Germany Rising numbers of bike commuters and cargo bikes around the world have triggered another major bicycle tyre brand to release an urban-specific range. The Metropass and Metroload ranges were a centrepiece of the Maxxis display at this year’s Eurobike. The Metroload tyres for cargo bikes come in 26-inch options, with a maximum load…

Lezyne’s Cagey AirTag Solution

Lezyne’s bidon cage

Frankfurt, Germany High quality accessories specialist Lezyne has unveiled its solution to attach and conceal Apple’s AirTag on bikes. The AirTag released by Apple in April 2021, uses a secure Bluetooth signal that can be detected by nearby devices through the Find My network. The location of the tag, and any item attached to it,…

Outdoor and Hunting Giant Captures Fox

Fox Racing boy on bike

California, US Fox Racing Australia has stated its operations will not be impacted by this month’s sale of its parent company to US outdoor sports and adventure company Vista Outdoors. “There is no changes or implications to FOX Racing Australia,” Fox Racing Australia general manager Todd Hickling said. “We are not looking to take on…

First Commuting Journey for Rejuvenated Mavic

Mavic's Maxime Brunand

Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…