PSI Bags Exclusive Partnership with EVOC

Person sitting on bench seat with bicycle

Melbourne, Victoria Munich-based bag and backpack manufacturer EVOC has announced a new exclusive distribution agreement in Australia with PSI Cycling. It confirmed its agency with Groupe Sportif will cease on 1st September 2023. EVOC, established in 2008, has been a leader in the evolution of high-quality, sporty backpacks, protection wear, bags and luggage for cyclists,…

VelectriX Parts Ways with Advance Traders

Sunshine Coast, Queensland E-Bike manufacturer VelectriX has terminated its exclusive distribution agreement with Advance Traders. The Sunshine Coast-based business announced it will no longer supply bikes to 99 Bikes, the retail arm of Pedal Group that also owns Advance Traders, and will not have any direct-to-consumer sales. Instead, VelectriX would focus on selling through independent…

Bike Industry Seeks Inclusion in National Tyre Recycling Stewardship

pile of used car tyres

Melbourne, Victoria A national recycling program for tyres from cars, motorcycles and large vehicles will be urged to expand to bike tyres, when Bicycle Industries Australia (BIA) meets with the scheme’s CEO next week. The meeting next Tuesday will look at if and how used bicycle tyres and tubes can be incorporated into the Tyre…

Product Briefs: The Beam, WAU, Ortlieb and Porsche

Cyclist wearing full-face helmet

Paris, France French start-up The Beam has launched an eye-catching new helmet that, at first glance, resembles a full-face downhill helmet but is designed very specifically for urban commuters. The Virgo is a full-face helmet weighing just 650 grams and styled for the urban market, including an LED light at the back. It is specifically…

New Software Platform to Solve Compatibility Headaches

Bicycle components

Rotorua, NZ NZ start-up Bike Matrix is preparing to pilot a new software platform aiming to be a go-to reference guide for bike part compatibility. The online system will enable shop mechanics and consumers to input the make and model of a bicycle and instantly see the array of compatible parts – saving them time…

Restored Partnership a Silver Bullitt for Cargo Conversion

Person riding front loader electric cargo bike

Melbourne, Victoria While bicycle companies around the globe are looking down the barrel of a testing economic climate for the next few months at least, one Melbourne business has turned to a Bullitt as a solution. E-Cargo and commuter e-bike specialist Dutch Cargo last week signed as a distributor for Bullitt, a lightweight, front-loading cargo…

Jamison Joins Bicycle Academy to Share Four Decades of Experience

Man standing in Bicycle Academy training room

Melbourne, Victoria A central figure in Melbourne’s bicycle industry for the past four decades, Mick Jamison, has joined the Bicycle Academy team in a training, assessing and business development role. An owner of several Melbourne bike stores since the 1980s and one of Australia’s earliest mountain bike competitors, Mick had already set his sights on…

Continuing Very Low Bicycle Imports are Actually a Positive Sign

person riding bike in shipping container yard

Canberra, ACT We’ve just received the latest bicycle import data for the months of January and February 2023. In summary, the number of bikes that were imported was way below average. In normal times, this might be cause for concern, but given our current industry situation of overstocks and discounting at both wholesale and retail…

Push Begins to Elevate Mechanic Training Rating in WA

Bike mechanic working

Perth, WA A push to increase the status of bike mechanic traineeships in WA has been launched by Bicycle industries Australia. The peak industry group last month submitted an application for intent with the WA Department of Training to get the State’s bicycle mechanic traineeship raised from a Class B classification to a Class C.…

New BIA Sustainability Committee to Assess Industry’s Performance

Person fitting battery to e-bike

Melbourne, Victoria Bicycle businesses throughout Australia will soon be consulted on their recycling practices, to determine current levels of resource reuse in the industry, after a new Bicycle Industries Australia Sustainability Committee convened for the first time late last month. BIA general manager Peter Bourke said the committee’s initial tasks will include quantifying existing recycling…