Craftworx – Advanced, Aussie Made & Available
– Sponsored Content –
Craftworx has been in the wheel building business for just on a decade now, and their current range is both expansive and progressive. It covers everything from carbon aero wheels to gravel, gravity enduro and heavy duty e-bike wheels. Each model is well thought out with design features that are key to their respective markets.
Their MTB wheels are available in both alloy and carbon, they’re tubeless compatible and come in widths that reflect modern thinking for MTB wheels.
Built around a carbon rim, the Carnage is offered in three widths; 29mm internal for trail applications with 2.2 to 2.5 inch tyres, 34mm for bigger volume tyres or riders looking for extra sidewall support under hard cornering while the 38mm version is tailored towards e-bikes and plus-sized tyre applications.
All are offered in both 27.5 and 29-inch sizes to suit various freehub types; traditional HG, SRAM XD and Shimano Microspline. Retail pricing for the carbon MTB wheels is $2,497.
For some brands, producing an alloy wheelset is all about hitting the lowest possible price-point. It’s much more than that for Craftworx and their Pipeline wheels pack in a host of quality features.
They employ a proprietary alloy that’s said to be 20% stronger than the aluminium used in most rims for better dent resistance and a higher strength-to-weight ratio. The joint is welded and all Craftworx wheels are built to the same high standard using brand-name stainless steel spokes (DT Swiss, Pillar or Sapim).
Rim width options are 25mm, 30mm and 35mm (all measured internally) and they also offer a super heavy-duty 36mm e-bike version. You can also choose from a broad range of colour graphics in the alloy MTB wheels—there’s an option to complement most current model bikes and prices start from $1,389 a set.
Catering to the growing gravel market, Craftworx has a range of options for those who want to take on the ‘road less travelled’. They range from 36mm deep carbon in both 700c and 650b to high-quality alloy wheels. All are disc brake and tubeless compatible, and all utilise a 25mm inner width that suits tyres up to 50mm wide.
On the road, their carbon line-up extends from sub-1,400g climbing wheels to 85mm deep time-trial wheels and full aero discs, and each is offered in both rim and disc brake options.
Some of their wheel packages even combine two different rim profiles, with a deeper rim on the rear to provide aerodynamic efficiency without compromising cross-wind handling (they have a 50/60mm combo and a 60/85mm option). Retail pricing on the carbon wheels starts from around $2,459 for a pair.
While the carbon wheels are the attention grabbers, it’s their premium alloy wheels that have proven the big sellers, and of these around 50% of their sales have been in the rim brake version.
Plenty of people are keeping their three-to-four year old road bikes and want a good quality rim brake wheel to accompany them. Their premium alloy wheels feature welded joints with a machined brake surface.
Most of their alloy wheelsets retail for around $1,290 with options to suit various rider weights and preferences.
All Craftworx wheels are based on the same design philosophy. They’re built to a high standard with components that provide both functionality and reliability; you won’t find proprietary parts or internal nipples.
Take their in-house designed hubs for example; they’re fully serviceable for any well-equipped workshop, have 72 points of engagement and rely on commonly available bearing sizes.
Even the graphics have undergone an exhaustive development process to ensure they meld with the colour scheme on just about any bike. Best of all, the vast majority of their wheels are in stock and available from their Brisbane-based workshop!
To get a better feel for their expansive range and to enquire about stocking Craftworx wheels, visit their website; www.craftworxcycling.com
Craftworx can be found in the online YearBook bicycle trade directory.
Should you be listed as a business that deals commercially with the Australian bike trade?
Check out the YearBook online and start a new listing form today.
