Streamlined B2B Website for BikeSportz

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Despite having over 35 years’ experience as one of Australia’s leading wholesalers, with 90% dealer coverage, BikeSportz continues to refine their service and push to improve every aspect of their business. One example of this is their B2B site, which was relaunched in June 2022. The new B2B site aims to be faster and easier to use, offering streamlined ordering and a host of new features.

Stores can view invoices, track backorders and filter by brand or product type for easier browsing. State-of-the-art search capability allows you to search by barcode, stock keeping unit (SKU), product name, product code or attribute. Quick order functionality allows the customer to order multiple SKUs of a product at once.

website quick order functionality
The quick order functionality stands to save you time, allowing you to order multiple SKUs of a product at once.

The wholesale pricing quick-hide feature allows you to easily walk consumers through a product range and you can create wish-lists to form personalised collections that can be saved for future reference. You’ll also find access to monthly specials and a CSV feature that assists with uploading bulk orders.

A dedicated resource and content creation area now provides access to the tools needed for direct marketing through your own site or via social media. There’s even a new landing page for each brand that serves to better present the brand stories, showcasing their products and providing customers a clear picture of what they have to offer.

Website wholesale pricing
It’s quick and easy to hide the wholesale pricing on the new B2B website; a handy feature that allows you to run the customer through the product line.

BikeSportz already has three full-time service technicians on staff and serves as the official service centre for Campagnolo, Bosch and Reynolds wheels. The B2B site capitalises on their technical know-how by delivering a live chat feature that means assistance is always close at hand.

General Manager Shannon Cramer commented, “At BikeSportz, there is no room for complacency; we are committed to innovating to enhance our customers’ experience. Our new B2B website is the outcome of months of hard work from the talented team here at BikeSportz. We are incredibly proud of what we have accomplished and are eager to learn from both existing and potential dealers about how we can continue to improve their experience.”

Website live chat feature
The live chat feature makes it fast and easy to access the wealth of technical knowledge that BikeSportz has on hand.

With top-flight brands such as Santini, Alpinestars, Northwave, BBB, Basil bags and baskets, Hope and Time, there are many good reasons to get on-board with BikeSportz. If you’re already a dealer, take the time to jump onto the new B2B site and discover how it can streamline your ordering experience;

If you require any assistance, the BikeSportz team can be contacted by email at and you can call them on (03) 9586 1600 or live chat with the team during business hours—they’re ready to help. Also give BikeSportz a follow on Facebook and Instagram to stay up to date!

BikeSportz can be found in the online YearBook bicycle trade directory.

Should you be listed as a business that deals commercially with the Australian bike trade?

Check out the YearBook online and start a new listing form today.

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