From this month, we’ll be publishing The Latz Report newsletter once per month.
Each newsletter will include both our popular How’s Business? column and an Annual Guide.
When we launched The Latz Report, we were publishing a monthly newsletter. Then from the start of 2022, we increased the frequency to twice per month. However, we have not seen any increase in advertising revenue since increasing the frequency and I have decided that reverting to monthly newsletters is the wisest business decision, for at least the next financial year.
Our sister title, Micromobility Report, will also be reverting to monthly newsletters and publication of the two newsletters will continue to alternate, now usually two weeks apart.
I greatly appreciate the ongoing strong interest from our subscribers. Our newsletter open rates are consistently more than double the trade newsletter average and I thank our small team including Scott, Marli, Gary and Barrie for doing such a great job that results in such strong readership.
Here is our Latz Report schedule going forward for the 2023/24 financial year.
|Jul-23||14th July||House Brands & all other P&A|
|Aug-23||4th August||Kids Bikes, Scooters & Skateboards|
|Sep-23||1st Sept||Mountain Bikes|
|Oct-23||6th Oct||Clothing, Helmets, Eyewear, Bags & Protective Gear|
|Nov-23||3rd Nov||Adult Bikes (all apart from MTB E-bikes and Cargo which are in other months)|
|Dec-23||1st Dec||Wheels & Tyres|
|Jan-24||19th Jan||Bottles, Hydration & Nutrition|
|Feb-24||2nd Feb||None – due to Christmas / January holidays|
|Mar-24||1st Mar||E-bikes and Cargo Bikes|
|Apr-24||5th Apr||Indoor Trainers, Electronics, Lighting & Cameras|
|May-24||3rd May||Business Products & Services|
|Jun-24||7th June||Shoes & Pedals|