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Aussie Cycling Apparel Brand Opens ‘Shop in Shop’ in Harrods, London


MAAP, the Melbourne-based cycling apparel brand, is now available for purchase, in-store and online through a click and collect service, at Harrods one of London’s and the world’s most famous high-end department stores.

MAAP commissioned leading London-based retail design consultants Brinkworth to design a bespoke ‘shop in shop’ retail kit to translate the brand into this iconic London destination.

MAAP clothing at Harrods
Photo Credit: Lou Melchior

A Brinkworth spokesperson said, “Working closely with the client, we decided on a crisp industrial feel, using materials including perforated sheet, galvanised panels, plywood, and standard steel sections. We added strong colours taken from the MAAP palette to counterbalance the neutrality of plywood and Galvanised panel for the metalwork.”

Meanwhile Jarrad Smith, MAAP co-founder said, “When Ollie (Oliver Cousins, MAAP Co-Founder) and I first started MAAP in 2014, like any business, we set some future goals and having our brand in Harrods was one of them. To see that finally come to life is a really proud moment for us.”


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