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Ex-Amazon Executive to Guide BikeExchange Seller Success

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Melbourne, Victoria

Former Amazon executive Joe McArdle has been appointed as BikeExchange’s Global Head of Seller & Merchant Success, to help sellers and merchants find the right product mix and maximise their sales on the BikeExchange website.

 Joe held various key operational roles at Amazon in Australia and the UK, across online sales, stock and supply chain, as well as go-to-market strategies.

BikeExchange’s Global CEO, Mark Watkin, said Joe would help the company enhance its overall seller experience and “optimise our data and insights for the benefit of the sellers using our marketplace”.

“Joe will play an important role in our e-commerce first strategy by ensuring sellers and merchants achieve the right product mix to generate more transactions and reach more customers,” Mark said.

“With more than 15 years of experience in senior roles at Amazon, Catch Group and Cotton On Group, Joe has an intimate understanding of what makes an online marketplace tick and finding the right ingredients for sellers to be successful.”

Joe said he was delighted to be joining BikeExchange at “an important time of its transformation into the world’s leading bike marketplace”.

“The potential for BikeExchange in attracting more high-quality sellers and buyers to drive more transactions is immense,” he added.

Joe will be working closely with BikeExchange’s Chief Sales and Partnerships Officer, Sam Salter, Global Head of Technology Operations, Ryan McMillan, and Chief Customer Officer, Rebecca Boxall, who were all appointed to the company this year.

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