BikeExchange Co-Founder Returns to New Full Time Role

Sam Salter has returned to work in the company that he co-founded with Jason Wyatt 15 years ago.

He will take up the newly created role of Chief Sales and Partnerships Officer.

Sam is currently a non-executive director of BikeExchange Limited, a role he’ll retain.

Sam is also the co‑founder of Marketplacer, which operates a global technology SAAS (software as a service) platform used by the BikeExchange Group that creates online marketplaces to connect consumers, retailers, wholesalers and private sellers.

Mark Watkin, Global CEO BikeExchange said, “A deep knowledge of the cycling industry and understanding of marketplaces are essential to this new global role to help us scale the business. We’re fortunate in having all this with Sam leading the sales and partnerships function and it is terrific to welcome Sam onto the Executive team.”

Sam Salter said, “Over 15 years ago, we saw an opportunity to participate in the growing demand and interest in riding with the BikeExchange concept. The business has grown substantially since that time and is now entering its next leg of growth, with a need for committed sales resources. I bring a deep understanding of the industry, customers and consumers and am really excited to be able to be more actively involved in growing the business. I look forward to working more closely with the team at BikeExchange, together accelerating the growth of the business by leveraging BikeExchange’s market presence and capabilities, and continuing to scale the business across the four regions.”

Sam will commence the role from 12th July 2021. BikeExchange expects to make further executive appointments to strengthen the group’s management team and accelerate growth in the coming months.

BikeExchange Limited is an international company, founded in 2007 in Australia.

BikeExchange brings together millions of buyers and sellers around the world for cycling purchases, with over 900,000 products available from 1,640+ retailers and 1,500 brands. It reaches a global audience of consumers, with annualised global traffic of over 28.1 million site visits. It has four hubs: North America, Europe, Australia / New Zealand and Latin America, which currently service eight countries: USA, Canada, Germany, Netherlands, Belgium, Australia, New Zealand & Colombia.

In the third quarter of 2020/21, e-commerce transactions volumes grew by 142% (compared to the previous corresponding period) and generated over A$1.6 billion of sales leads and enquiries (Q3 FY21 annualised) into retailers and brands.

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