Link Sports Adds Brands and Relocates to Larger Premises

Sydney, NSW

Link Sports has shifted headquarters while adding three bike brands. The company, which has served as a long-term distributor of brands including Burgtec, Spank, KS and Slikoleum, has moved to a larger warehouse in Rydalmere, NSW, while shifting its servicing and warranty support to a satellite service centre in East Maitland, NSW.

Director Alan David says the moves will provide his staff with a better work environment, offer customers a more effective supply of its growing product lines while the scope of Link Sports increases.

“In addition to the brands we’re known for, as well as recent additions like X Fusion, we’re very excited that our new warehouse will be the home to three new bike brands,” Alan said. “These brands are helping us to widen the appeal of our offerings, which have previously been more niche and focused on committed mountain bikers and gravel riders.

“Our first shipment from Batch Bikes has landed and we’ll have a second lot arrive soon after for Christmas peaks, followed by supplies of VAAST Bikes from the same stable.”

Batch Bikes is part of the United Wheels family of brands, which includes Huffy Bicycles. Batch Bike is their US IBD brand offering and is very much aimed at family oriented stores. VAAST Bikes is also from the United Wheels family but with a more advanced product offering.

Alan continued, “We see VAAST as a potential game changer, with their use of super magnesium (Super Mag) to provide the characteristics of other materials. It offers the weight benefits of carbon, the strength-to-weight and ride character of titanium but with pricing comparable to aluminium.”

The first shipment from Vaast is expected approximately in Jan 2022 in limited quantities.

Link will also be importing Genesis Bikes which is part of The Madison Group, based in the United Kingdom. Their products are heavily focused on the fast-growing gravel and bike packing segments, as well as commuter and touring categories.

“The first two shipments are due to land around March 2022 and I am beyond excited to finally land these bikes after two years of close planning and development with the Genesis/Madison team,” Alan announced.

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