Port Melbourne, VIC
Specialized Bicycle Components Australia is introducing ‘Ship to Home’ and ‘Specialized Delivery’ options for bikes purchased online.
Its announcement of the new services last week came shortly after Specialized confirmed it was beginning consumer-direct sales in the US and UK for non-electric bikes.
A spokesperson for Specialized Bicycle Components Australia said Specialized Delivery offers hand delivery of bikes purchased on Specialized.com. Each bike is professionally built by Specialized, or one of its retail partners in instances where Specialized cannot deliver.
“As part of this premium service, the handover specialist will personalise the bike set-up and answer any questions the rider may have,” according to Specialized.
All models, including e-bikes, will be available via this delivery method.
Specialized Delivery is currently being piloted in Melbourne, with delivery offered within a 15km radius from Port Melbourne. It will be rolled out with select retailers throughout Australia in the coming months.
Ship to Home will deliver bikes in a box, professionally pre-built and checked, and with minimal assembly required.
“Our Rider Care Specialists will be available to support anyone who needs it when they are setting up their bike,” Specialized says.
“A firm launch date has not yet been set but we plan to start offering this delivery method on some models in March, starting with kids’ bikes.
“At this stage, e-bikes won’t be included in the Ship to Home offering.”
A statement by Specialized Bicycle Components Australia says: “It is an extremely exciting time for the cycling industry, not only in Australia but all around the world.
“Specialized Bicycle Components Australia is focused on connecting with our riders, both new and existing, around the country through our retailers, apps, website, digital channels and more.
“We are always exploring and innovating the way we do things, and that innovation doesn’t stop at the bike. As our business model evolves around the globe we will also continue to modernise in Australia.”
The statement says Specialized Bicycle Component Australia has shared its business direction with the company’s retail partners as a priority.
“Together we will continue to improve the rider experience and purchasing journey for all riders across Australia,” it continues.
“This will include offering Specialized Delivery and Ship to Home options for the rider. This is all part of our goal to know our riders better and to have a meaningful and direct relationship with them.
“We want them to be able to buy a Specialized bike when, how, and where they want, so if Ship to Home or Specialized Delivery aren’t for them, a local Specialized retailer will always be there to guide them if they prefer to shop in-store and ensure that they have a great experience for a lifetime of riding.
“In addition, our ‘Pick Up In-Store’ and ‘Find Nearby’ options are still available at Specialized.com.
Join the Conversation:
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