SRAM Ends Longstanding Partnership with Echelon Sports

Two men

Brisbane, Queensland SRAM has ended its partnership with its Australian distributor, Echelon Sports. SRAM’s APAC director of sales, David Evans, issued a statement last month declaring: “After consideration of the current market conditions in Australia and the changing needs of the customer, SRAM has made the difficult decision to end our long-standing partnership with Echelon…

Echelon Sports Takes On SevenIDP, TAG Metals and Australian Burgh Tape

Echelon Sports founder Chris Langdon with some iconic bikes that he’s collected during his long bike industry journey.

Brisbane based Echelon Sports is probably best known for its distribution of Zipp Wheels, SRAM Components and Assos apparel, but these are just three of a wide range of brands, to which they’ve recently added three more. SevenIDP is a mountain biking protective gear company. Echelon have already started importing their protective pads from mid…