Production Revolution Brings German Giant to Australia

By Scott Green | 27th October 2022 |
Erhard Büchel standing with bike

~ Sponsored Content ~ Few Australian cyclists will know the name but an increasing number will be riding bikes with Büchel parts and accessories. For the past 102 years, the family-owned German company has done a thriving B2B trade providing various parts to bicycle manufacturers, including a growing number of brands prominent in Australia. Cube,…