Posts Tagged ‘SRAM’
Rob Eva Retires After Over 25 Years Leading SRAM Australia
Warburton, Vic One of the best known faces, and voices… in the Australian bicycle industry is retiring on Friday 15th December after a lifetime of deep immersion in all aspects of cycling. When I first started Bicycling Australia magazine, Rob featured prominently as a mountain bike racer, including our front cover photo in late 1993…
SRAM Ends Longstanding Partnership with Echelon Sports
Brisbane, Queensland SRAM has ended its partnership with its Australian distributor, Echelon Sports. SRAM’s APAC director of sales, David Evans, issued a statement last month declaring: “After consideration of the current market conditions in Australia and the changing needs of the customer, SRAM has made the difficult decision to end our long-standing partnership with Echelon…
SRAM’s $490 Million Commitment to Taiwan
Taichung, Taiwan SRAM Group is investing A$490 million (10 billion New Taiwan dollars) in a new Taiwan plant, the US company announced last month. The new plant, in Taichung’s Tanzi District, will consolidate all of the company’s existing production facilities in the east-Asian country, developed during the company’s three decades in Taiwan. SRAM’s vice president…
Trooper Lu’s Searching for Prized Recruits
~ Sponsored Content ~ Sydney couple Justin and Simone Chisholm steadily established themselves among Australia’s leading Yamaha motorcycle retailers and are now they’re turning their considerable energies and acumen to the bicycle industry. The duo established Trooper Lu’s Bicycles in Liverpool last October, an offshoot of their successful Trooper Lu’s Garage motorcycle business, and have…
Strong Support for 3T Ukraine Special Edition
Presezzo, Italy Italian bike manufacturer 3T has received strong interest in a special edition road bike it has produced to demonstrate support for Ukraine during its invasion by Russia. 3T produced five of the Exploro RaceMax Ukraine – with all proceeds to be donated to Red Cross Italy to support the people in Ukraine –…
Velocio Purchase a Good Fit For SRAM
Londonderry, New Hampshire, US Components giant SRAM has moved into cycling apparel by purchasing fellow US company Velocio this month. “Velocio’s three brand pillars resonate strongly with their customers and SRAM, and despite being a small brand, they’ve made an outsized impression within the cycling community. Their significant growth has reflected the value they provide…
CEO Reveals SRAM’s Pandemic World
Chicago, Illinois, US Demand has skyrocketed for SRAM products during the COVID pandemic, with increases of 100% or more for some lines, the company’s CEO, Ken Lousberg, has revealed in a recent CyclingTips Nerd Alert podcast. Ken disclosed that SRAM’s production capacity has also escalated sharply, more than doubling for a number of its products.…
Zipp 303 S – The Future is Now
– Sponsored Content – The new 303 S may be the most affordable carbon wheelset that Zipp makes, but the lower pricing doesn’t mean they’re in any way lacking when it comes to design and innovation. Zipp adopts a new-school approach with the 303 S that not only makes them exceptionally fast, they’re also said…
Quarq – Power Plus More!
– Sponsored Content – Now sitting under the SRAM umbrella, Quarq has long been recognised as one of the leaders in power meters and data measuring devices. These days their range is broader than ever, encompassing everything from high-end power meters integrated into SRAM Red or XX1 cranks, to Quarq branded spiders that can be…
