How’s Business – December 2020

Fraser Cycles

Reports of stock shortages are certainly sounding like a broken record in our monthly ‘How’s Business?’ column. But that’s what was top of mind for every retailer we spoke to this month. With Christmas looming our follow up question for this month was, ‘How do you think this Christmas season will compare to previous years?’…

Will Ride’s Electrified Acceleration

Will Ride Exterior

Will Ride founder, Will Rischbieth (pronounced ‘rish-beth’) grew up riding mountain bikes in the Adelaide Hills. “I’ve loved bikes for as long as I can remember,” Will said. “My childhood was spent building tracks and racing around the Adelaide Hills with my friends, many of whom are now working alongside me. “My love of riding…

Santos Tour Down Under Cancelled for 2021

Tour Down Under Cancelled

On 1st November 2020, the Santos Tour Down Under organisers announced there would be no international event in January 2021. However, there will be a smaller-scale national event held, with the details yet to be finalised. “The Santos Tour Down Under is a much-loved event on the world cycling and Australian sporting calendars and we…

Harley-Davidson Ebike Launch Generates Blaze of Publicity

Harley-Davidson’s Serial 1 name is derived from its first motorcycle, built in 1903.

Famous American motorcycle manufacturer Harley-Davidson has just launched its first production ebike and with it, a whole new brand and company division.  Known as Serial 1 Cycle Co., the brand takes its name from “Serial Number One,” the nickname for Harley-Davidson’s first motorcycle.  As you can see from the photos accompanying this article, the bike is aimed…

Adult Bikes

Road Bikes

In this guide we’ll be briefly looking at a range of different adult bikes including road, gravel, touring, city and hybrid bikes. We wrote about kids bikes back in August and mountain bikes in October. Next March we’ll look at e-bikes and cargo bikes. Despite the rapid growth in ebike sales, non-electric bikes still constitute…

It’s All About the Vibe!

Orbea Vibe

– Sponsored Content – Orbea’s new Vibe offers everyday cyclists a level of design refinement and sophistication previously only seen in the most expensive road and mountain bikes. Vibe is an electric urban bike that maximizes style and efficiency at an incredibly low weight. Vibe is designed for cyclists seeking simplicity and freedom thanks to…

Columbus Combines Technical Innovation with Italian Style

Columbus New Generation Steel

– Sponsored Content – Many dealers may think of Columbus as the iconic frame tube set and fork manufacturer from the steel frame era. This is certainly true, but it’s only part of their story. Today Australian dealers can buy cutting edge technology Columbus carbon forks for road, track adventure and gravel bikes with adjustable…

Otso High End Gravel and Adventure Frames Now Available in Australia

Otso Warakin Ti

– Sponsored Content – Otso is a brand new, engineering-driven bike brand by the people who created Wolf Tooth components. Otso is offering a range of adventure focused framesets in carbon, stainless steel and titanium. Otso means ‘spirit of the bear’ in Finnish mythology, the most important, revered, and respected animal of all. Otso’s founders…

Media Personality Osher Gunsberg Joins New Look We Ride Australia Board

Osher Gunsberg joins We Ride Australia Board

Osher Gunsberg is well known as the host of national TV series including Australian Idol, The Bachelor and Bachelorette. He’s also a radio host, best selling author and advocate for mental health.  But less well known is that he’s an avid cyclist. He joins the We Ride Australia Board to bring his extensive media savvy,…