Business Coaching Videos
Advertising
Branding
Your Brand is So Much More Than Just Your Logo. Successful businesses understand the importance of branding. They respect key laws of branding and build their ‘brand equity’, that is, the value of their brand. Brands can be worth many billions of dollars. Think of the Golden Arches or Flying Kangaroo. Your logo’s ultimate power…
Introduction to our Marketing Series
Welcome to the Big Bold World of Marketing! When you ask many business people what they think marketing means, they’ll say ‘Advertising’. But advertising is just one aspect of marketing. In fact, Advertising will be one of only 11 specific aspects of marketing that we’ll be examining in more detail through Series Three. In this…
How You Can Get Out of Bad Debt
Few things give you more worry and that sick feeling in your gut than having debts that you can’t pay off. I know this from personal experience. Fortunately, through reading and listening to good advice, we gradually paid off and closed all of our credit cards, car loans, overdraft, accounts payable and other forms of…
Begin with the End in Mind
All new business owners start out wide-eyed and optimistic, or at least they should be starting that way! Although it’s counter-intuitive, the very beginning is also the time to put some thought and planning into how your business will end. From a business owners’ perspective, the end, usually means either selling the business, handing it…
Six Steps to Results
Building your business is like climbing a stairway. In this video, we’ll look at six key steps that if you can master, you’ll become a highly successful business owner. That is someone who receives strong profits from one or more businesses but does not have to work in any of them. These steps are Mastery,…
Do You Understand the True Cost of Discounting?
Five Ways to Increase Your Profitability
In this video, we’ll explore five key ways to increase the profitability of your business. Thanks to the magic of exponential equations, if you can increase your profitability by even a small percentage for each of these five ways, the total effect upon your bottom line is surprisingly large! Watch this video to discover more…
Put Your Profit First
Have you slogged away in your business (or your regular job) for years and wondered where all your hard-earned money goes? Why don’t you ever seem to have much to show for your hard work after all of your bills have been paid? In this episode, we’ll explore the principles from the book Profit First,…
Cash is King
There’s an old saying, “Turnover is vanity, profit is sanity and cash is king!” In the previous video, we focused on the first part. In this video we focus upon the final part: ‘cash is king!’ These days cash is not just ‘folding money’ but any form of readily available liquid asset. Business owners often…