Annual Features
Better Formulas Drive Beta Fuel Popularity
~ Sponsored Content ~ Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia. SiS was supplying Team Sky (now Ineos Grenadiers) with the product…
Reynolds – Reputation & All-Road Reliability
~ Sponsored Content ~ With 70 years of experience in carbon manufacturing as well as good exposure through OEM spec and elite rider sponsorship, Reynolds is stacked with credibility when it comes to composite wheels. BikeSportz is the official Australian distributor and they hold good stock across the board; from their wide-trail MTB wheels to…
Raising the Dirt on Campagnolo’s Purist Reputation
~ Sponsored Content ~ Few brands conjure notions of road cycling purist quite like Campagnolo. However, its reputation for quality and prestige is expanding beyond tarmac aficionados, with the company releasing its first gravel wheels and group set. The Ekar group set, named after a climb close to Campagnolo’s headquarters in Italy, has burst onto…
Hope Quality, Maximum Value
~ Sponsored Content ~ When it comes to MTB components, you’ll be hard pressed to find a name with better brand credibility than Hope. What may come as a surprise is the competitive pricing that’s offered within the Hope range; something that’s demonstrated perfectly by their Fortus wheels. These tubeless compatible wheels are machine built…
Production Revolution Brings German Giant to Australia
~ Sponsored Content ~ Few Australian cyclists will know the name but an increasing number will be riding bikes with Büchel parts and accessories. For the past 102 years, the family-owned German company has done a thriving B2B trade providing various parts to bicycle manufacturers, including a growing number of brands prominent in Australia. Cube,…
Smart Moustache Devotee Bringing Stylish Fun to Australia
~ Sponsored Content ~ Kiwi entrepreneur Campbell Read was an e-bike pioneer, even by New Zealand standards. The Queenstown-based distributor and bike store owner was the first person to bring Bosch-powered e-bikes to NZ, after experiencing the first-generation Bosch motor at Eurobike 2013. “Campbell and his ChargeAbout team are launching a concerted campaign to bring…
Dealer Back-up Drives VelectriX Growth
~ Sponsored Content ~ Necessity isn’t just the mother of invention. It can also be the foundation of some very astute business decisions. Sunshine Coast bike store owner Daniel Whiting launched his own e-bike brand, VelectriX, in 2013 when he couldn’t find the right stock to fill an important niche in his stores. “We started…
Top Trends in MTB Amazing Evolution
Mountain bikes continue to be a hotspot for innovation in cycling, as adaptation to their habitats take them further from the age-old traits of their road-bound relations. Amid a sea of fresh ideas and reconsidered solutions to the challenges and opportunities of off-road riding, some concepts come and go, while others plot a path for…
O2feel the French Flair for e-MTBs
~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…
BZ Optics Has Clear Vision for Market Expansion
~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…