Annual Features
Steadyrack; Revolutionary Aussie Design
~ Sponsored Content ~ The original Steadyrack was created over a decade ago when founder and CEO David Steadman set out in search of a solution to his bike storage woes. Since then, this family owned and run Perth-based business has grown into global entity, with offices in the United States and a network of…
Forgotten’s Latest Memorable Bikes Channel Demons and Skater Punk
~ Sponsored Content ~ Forgotten’s latest offering of bikes remains tightly focused on the brand’s objective to get more kids riding BMX. Its Aftermath range adheres to the brand’s tried and tested approach – big, lairy graphics and equally bold colours that demand attention, especially if you’re a youngster with a love of skulls, demons…
Stepping up to Meet Increasing Appetite for Cycling Shoes
Mountain bike and indoor cycling shoes continue to be key drivers in rising global bike shoe sales but how long will it take before both are overtaken by commuter-specific models? Annual international sales for mountain bike shoes are predicted to grow to US$802.1 million (A$1,139 million) by 2025, compared to US$518.3 million (A$730.2 million) in…
Northwave – Vibram Sole Revival
– Sponsored Content – When tyre manufacturing giant Michelin first branched out to produce soles for cycling shoes, Northwave was their exclusive client. Since then, Michelin has gone on to supply various brands with their robust, high-traction soles. While Northwave continues to utilise Michelin rubber, 2022 sees them expand their options to once again include…
Lake – Focussed on Fit
– Sponsored Content – Optimising materials and construction to suit an application is one thing, but for Lake, their design process extends well beyond this. For decades they’ve been focussed on optimising the fit of their shoes. As a result they not only vary the materials, stiffness and tread to suit, they also optimise the…
Athletic New Peak For Ride Concepts Flat Pedal Shoes
– Sponsored Content – Mountain bike footwear specialist Ride Concepts has a new flagship flat pedal shoe, breaking away from skate stylings to offer a leaner and more athletic design. Building on the Nevada company’s proud heritage of shoes designed by MTB riders for MTB riders, the Flume women’s shoe and Tallac men’s shoe raise…
Deftrap Captures TMAC Performance in Mid-Price Pedal
– Sponsored Content – Deity TMAC pedals have long been regarded a pinnacle of mountain bike flat pedals. However, far fewer people are aware of the similar performance offered by the TMAC’s younger brother, the much more affordable Deftrap. By incorporating many of the TMAC’s features into a composite pedal, Deity has created a high-performing…
Mallet Lace Stands Tall on Crankbrothers Experience
– Sponsored Content – Crankbrothers had an unrivalled foundation to develop its new Mallet Lace downhill shoes – and it fully capitalised on that advantage. The Lace is the latest in the Mallet range and, as the name suggests, was developed from its Mallet DH pedals – which have carried more riders to high-level downhill…
Virtual trainers – the other high-tech cycling revolution
e-Bikes beckon newcomers to get out on bikes and empower people to travel further afield. They’re driving an incredible surge in bicycle markets around the world – one battery-powered pedal stroke at a time. At the other end of the spectrum, there’s another cycling technology revolution going on behind closed doors, encouraging people to take…
Smart Send for Safety, Simplicity and Savings
~ Sponsored Content ~ Smart Send has spent the past 16 years making parcel deliveries as simple, safe and cost-effective as possible for customers around Australia, and now it’s tailoring its services to assist bike retailers. The Brisbane-based courier aggregation service has recently launched a new website and accompanying features to help bike retailers easily…