Annual Features
Tips to Capitalise on a Sports Nutrition Boom
Newcastle, NSW An elite athlete, a recreational fitness enthusiast and a wellness convert walk into a bike shop and make a beeline for the sports drinks and gels display. The athlete picks up a gel and asks “will this make me faster”, the fitness enthusiast selects a sports drink and enquires “how does this taste?”…
Pure and Simple Approach Brings Big Rewards for Maurtens
~ Sponsored Content ~ Göteborg, Sweden Maurten nutritional products are a perfect example of less is more. The company is underpinned by a very simple philosophy – ‘if it doesn’t aid performance, it doesn’t go in the product’. That philosophy extends to its recipes – clean and simple. Each product is limited to just five…
Pro4mance – All Aussie Sports Nutrition
~ Sponsored Content ~ Disenchanted by the options available in the sports nutrition market, a small group of Aussie athletes and dieticians decided to take matters into their own hands by developing a complete line of Australian made products. Produced in a state-of-the-art Melbourne-based facility, Pro4mance aims to deliver great flavours in a range that’s…
Infinit Nutrition – Infinitely Simple!
~ Sponsored Content ~ ‘Liked it so much I bought the company’; it’s a familiar line and one that neatly describes the decision made by Jason Cheshire, owner of Infinit Nutrition Australia. With over 20 years experience as a triathlete, Jason has competed at all levels in the sport. After many years of ‘getting it…
Euro Flair with an Aussie Edge
~ Sponsored Content ~ Sub4 is an Australian based company that specialises in cycling and triathlon gear, offering both off-the-peg and made-to-order custom designs. They also offer custom clothing for running, rowing, weight lifting, swimming, speed skating and a host of other activities—it’s a diverse and expansive portfolio that they’ve developed over many years. Of…
Wheel Innovation Building Momentum
California, USA Bicycle wheels and tyres have experienced an unprecedented rate of change in the past few years but could all that recent headway become obsolete just as quickly? Tyre widths, rim construction and the shift to tubeless technology have been at the heart of recent bike innovation. However, seemingly imminent breakthroughs are promising to…
Fox Factory Building Upon Cycling Legends
– Sponsored Content – Fox Factory is a culmination of some of the most exciting brands – and stories – in off-road cycling. First, there’s the story of amateur motocross racer Bob Fox, who pioneered long-travel suspension in the early 1970s. Merging his experiences on the track with his expertise as a mechanical engineer, Bob…
Schwalbe – Growth in Gravel
– Sponsored Content – Gravel is a strong growth area and Schwalbe knows it. Releasing their new ‘Race’ model isn’t just about adding a new tyre, it’s equally about completing their gravel range and providing a suitable option for just about every terrain and all riding conditions. There are now five key tread patterns for…
Maxxis – Regaining Momentum
– Sponsored Content – The supply chain crunch has been a massive headache for the bicycle industry. Once in a lifetime demand has unfortunately been met by shortages in all sectors, including the rubber industry—it’s something that has hit most tyre brands including Maxxis. Unprecedented demand from bicycle manufacturers and global distributors has left fans…
Gnarly – Aussie Engineered Protection
– Sponsored Content – Tyre inserts are popular with both mountain bike and gravel riders; areas where tubeless tyres have proven superior. After over two years of development, Aussie based start-up Gnarly has launched their own take on tubeless tyre inserts to the market. Why run inserts? Eliminating the inner tube reduces the chance of…