Lake – Focussed on Fit

Lake Cycling Shoes

– Sponsored Content – Optimising materials and construction to suit an application is one thing, but for Lake, their design process extends well beyond this. For decades they’ve been focussed on optimising the fit of their shoes. As a result they not only vary the materials, stiffness and tread to suit, they also optimise the…

Athletic New Peak For Ride Concepts Flat Pedal Shoes

Ride Concepts Cycling Shoe

– Sponsored Content – Mountain bike footwear specialist Ride Concepts has a new flagship flat pedal shoe, breaking away from skate stylings to offer a leaner and more athletic design. Building on the Nevada company’s proud heritage of shoes designed by MTB riders for MTB riders, the Flume women’s shoe and Tallac men’s shoe raise…

Deftrap Captures TMAC Performance in Mid-Price Pedal

Deity’s Deftrap composite pedal

– Sponsored Content – Deity TMAC pedals have long been regarded a pinnacle of mountain bike flat pedals. However, far fewer people are aware of the similar performance offered by the TMAC’s younger brother, the much more affordable Deftrap. By incorporating many of the TMAC’s features into a composite pedal, Deity has created a high-performing…

Mallet Lace Stands Tall on Crankbrothers Experience

Mallet Lace flat pedal shoes

– Sponsored Content – Crankbrothers had an unrivalled foundation to develop its new Mallet Lace downhill shoes – and it fully capitalised on that advantage. The Lace is the latest in the Mallet range and, as the name suggests, was developed from its Mallet DH pedals – which have carried more riders to high-level downhill…

The Bicycle Academy Opens Doors to the Industry

– Sponsored Content – A new training academy for bicycle mechanics is being made available to all employers in the Australian bike industry, to help address a national shortage of high-level training. The Bicycle Academy is now accepting applications from all employers for apprenticeships and Cytech start-up training courses set to begin from June. The…

Virtual trainers – the other high-tech cycling revolution

e-Bikes beckon newcomers to get out on bikes and empower people to travel further afield. They’re driving an incredible surge in bicycle markets around the world – one battery-powered pedal stroke at a time. At the other end of the spectrum, there’s another cycling technology revolution going on behind closed doors, encouraging people to take…

Smart Send for Safety, Simplicity and Savings

Smart Send’s ‘Shipping Smarter – A Guide to eCommerce Shipping’ book was rated No. 1 in its categories on Amazon when released last year. The book is available in printed copies and as a digital Kindle edition.

~ Sponsored Content ~ Smart Send has spent the past 16 years making parcel deliveries as simple, safe and cost-effective as possible for customers around Australia, and now it’s tailoring its services to assist bike retailers. The Brisbane-based courier aggregation service has recently launched a new website and accompanying features to help bike retailers easily…

Body Bike – Diversify & Develop

– Sponsored Content – There’s no denying that covid has changed the retail landscape, with supply chain issues impacting on your capacity to secure reliable and consistent sales. To prosper now requires thinking outside of the box and exploring new markets. With roads getting busier, the popularity of indoor cycling has grown and not all…

Minoura – 80 Years of Craftsmanship

– Sponsored Content – Minoura has been producing rollers since the 1940s and to this day, they’re manufactured in Japan. They’re proud of their heritage and the quality that handmade Japanese manufacturing brings. Aside from striving for market leading quality and precision, they’re also known for innovation, having pioneered magnetic resistance trainers in 1988. The…