Features
Shoes and Pedals – The Perfect Upsell to Boost Your Profits
Once upon a time, clip in style cycling shoes and pedals were expensive and only for ‘hard core’ roadies and mountain bikers. Road shoes are still a relatively small market. Their totally rigid soles and big cleats that make you waddle and clip clop like a tap dancing penguin will ensure that they stay niche…
Increased Global Bicycle Demand Could Mean Re-Stocking Delays for Australia
It’s becoming apparent to me that the Covid-19 related bike boom will have two distinct phases and that the second phase will be larger and longer than the first. In Australia we’re already coming out of Phase One. That’s been when bored people, chafing at the bit from lockdown: closed gyms, closed theatres, closed sport,…
Letter from America – June 2020
Indoor Training’s Revolution
It feels a little surreal to be writing an annual feature about a product that you currently can’t sell because, to the best of our knowledge, all wholesale stock in Australia has been sold out. With the onset of the Coronavirus, indoor trainers were right up there with toilet paper as one first things to…
Here Are Five Reasons Why Covid-19 Represents an Opportunity for Our Industry
Why Dealers Are Loving JetBlack’s New Volt
– Sponsored Content – JetBlack Cycling one of a very select group of Australian based companies that is successfully developing and selling their own world class products across the globe. You can read more about JetBlack’s inspiring story here. Of all the products JetBlack has created over the years, none has been as ambitious and…
Letter from America – May 2020
Get Ready to Face a New Economy SANTA FE, New Mexico—Covid-19 is fast changing the U.S economy, forcing a re-think of globalization and supply chain dependence, and turning the world of brick-and-mortar retail topsy-turvy. No one knows when the global economy will begin to ‘normalize’, as the experts like to say, and certainly no one…
How to Improve Your Bike Store’s Appeal for Women
Whist females sadly comprise only a small percentage of overall cyclists in Australia they are, nonetheless, an important audience for all bike retailers.Somewhere around just 10% of cyclists are women, across all types of riding – commuting, leisure, mtb and road/gravel. But there has been improved media coverage and further progress towards gender parity –…
JetBlack’s Love for Cycling Drives Accessible Performance
– Sponsored Content – Celebrating 15 years of business in Australia in 2020, the familiar black and orange JetBlack cycling brand has evolved. JetBlack’s purpose statement today is ‘Love to Ride’. And its mission statement is ‘Accessible Performance’. Don’t confuse the brevity of these statements with any lack of thought or depth. They’ve driven the…
Bzak Cycling Launches VeloKitStore® – Shop Kit, But Not As You Know It!
– Sponsored Content – VeloKitStore® is a new concept in custom cycling apparel. It’s a platform that allows retailers to promote their business with a unique custom-designed cycling kit, without the need to carry stock. It is an initiative created and managed by Melbourne apparel design company Bzak Cycling. For a small design and sample…