United States
Outdoor and Hunting Giant Captures Fox
California, US Fox Racing Australia has stated its operations will not be impacted by this month’s sale of its parent company to US outdoor sports and adventure company Vista Outdoors. “There is no changes or implications to FOX Racing Australia,” Fox Racing Australia general manager Todd Hickling said. “We are not looking to take on…
Letter from America: Signs of Major Market Contractions
Santa Fe, US Here’s a prediction and if it’s wrong … well, that’s the way predictions go. Nonetheless, let me go out on a limb and suggest that the US bicycle market will contract, perhaps significantly, over the next 12 months. And the outlines of that trend are starting to emerge. Anecdotal evidence suggest inventory…
Globe Lights Specialized Path to Everyday Commuting
California, US Australian buyers will have to wait patiently to access a new commuter e-bike venture launched by Specialized this month. The new business unit, Globe, will initially focus exclusively on the US market when it starts taking orders in late 2022, and Specialized Australia has confirmed there is no identified time frame for its…
Harley Offshoot Now Pioneering e-Bike Connectivity
Milwaukee, US The poster child of noisy motorcycles, Harley-Davidson, has continued its move into micromobility by becoming one of the first manufacturers to incorporate Google Cloud connectivity into its e-bikes. The US company’s e-bike arm, Serial 1, last week launched its second-generation CTY e-bikes with the enhanced connectivity, to capture ride data, improve security and…
BikeExchange Signs Partnership with Top US e-Mobility Firm
Miami, US Melbourne-based online retailer BikeExchange has boosted its presence in the e-mobility market by signing a partnership with US company Simply EV. The Simply EV chain of more than 50 stores and e-commerce sells a range of e-bikes, e-scooters, electric motorcycles, e-marine and accessories. It is part of Revolution Brands International and stocks one…
Specialized Appoints First Chief of Worldwide Markets
California, US Former Pon.Bike and Canyon chief Armin Landgraf has been appointed Specialized’s Chief of Worldwide Markets. A statement by Specialized says Armin will be “responsible for driving excellence and innovation in rider and retailer engagement to create a modern ecosystem that amplifies benefits to riders, retailers, and the brand”. “Armin knows how to lead…
Velocio Purchase a Good Fit For SRAM
Londonderry, New Hampshire, US Components giant SRAM has moved into cycling apparel by purchasing fellow US company Velocio this month. “Velocio’s three brand pillars resonate strongly with their customers and SRAM, and despite being a small brand, they’ve made an outsized impression within the cycling community. Their significant growth has reflected the value they provide…
Sinyard Names CEO Successor to Bring ‘Specialized Forever’
Morgan Hill, California, US Specialized founder Mike Sinyard is stepping aside as CEO, 48 years after starting the company. Mike announced this month he has appointed former Dyson executive Scott Maguire to replace him as CEO. Mike, now aged 72, will continue as Specialized’s chairman and will focus his energies as the company’s chief rider…
National e-Bike Battery Recycling Program in US
Atlanta, Georgia, US An industry-wide e-bike battery recycling program was officially launched in the US at the start of this month, with more than 800 retailers trained and equipped to handle expired or damaged packs returned to shops. The program is being administered by Call2Recycle, a not-for-profit consumer battery recycling and stewardship program created from…
Letter from America – How Will We Fare in These Uncertain Times?
Santa Fe, New Mexico If there is one word to define the state of America’s bicycle industry, at least at the moment, it would be ‘uncertainty’. But one expert who has lived through the many boom-and-bust cycles that have defined the bicycle business for decades is certain about one thing. “Another bicycle boom is wishful…