Trade
‘SUVs’ Bringing New e-Bike Audience
Frankfurt, Germany E-Bike ‘SUVs’ are emerging as the most important e-bike sectors to attract newcomers to cycling, according to industry leaders at a Eurobike workshop. Authorities speaking at the e-Bike: A Game Changer workshop said these ‘sports utility’ e-bikes, combining the sportiness and youth appeal of e-MTBs with practical features more typically seen on urban…
Shimano Adopts Blubrake ABS
Frankfurt, Germany Anti-lock brake technology developed by Italy’s Blubrake is set to become widely available in Australia, with confirmation the fledgling company is partnering with Shimano. A smaller and lighter second generation of the Blubreak ABS system attracted the attention of Shimano, which announced the partnership at Eurobike 2022. Blubrake systems are already being used…
Bikecorp Has Right Ingredients as Ems Distributor
Melbourne, Victoria Bikecorp has been appointed as Australia’s distributor for NZ nutrition brand Em’s. Em’s is a well-established brand in NZ, where its products are made according to recipes originally developed by nutritionist Emily Miazga, a three-time winner of the country’s prestigious Coast to Coast World Longest Day multisport adventure race. Em’s was recently purchased…
Sinking in the Boot for High Brow Commuting
Frankfurt, Germany Cycling shoes have hit a new high for fashion, with shoes specialist QUOC releasing the first elastic-sided boot with SPD compatibility. The UK-based business, with an office in Brisbane, released its Chelsea Boot just three weeks before displaying them at Eurobike. Founder Quoc Pham, who previously worked in the fashion industry, said the…
Advanced Approach for Sustainable Revolution
Frankfurt, Germany German bike manufacturer Advanced has thrown down the gauntlet with its claim to have the world’s most sustainable bicycle and production processes. Its Eurobike 2022 display included the first glimpses of its Revolution Reco bike, which it says is the world’s first production injection moulded carbon composite e-bike frame that can be completed…
Maxxis in the Loop for Commuting
Frankfurt, Germany Rising numbers of bike commuters and cargo bikes around the world have triggered another major bicycle tyre brand to release an urban-specific range. The Metropass and Metroload ranges were a centrepiece of the Maxxis display at this year’s Eurobike. The Metroload tyres for cargo bikes come in 26-inch options, with a maximum load…
Lezyne’s Cagey AirTag Solution
Frankfurt, Germany High quality accessories specialist Lezyne has unveiled its solution to attach and conceal Apple’s AirTag on bikes. The AirTag released by Apple in April 2021, uses a secure Bluetooth signal that can be detected by nearby devices through the Find My network. The location of the tag, and any item attached to it,…
First Commuting Journey for Rejuvenated Mavic
Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…
Last Legs for Cannibal
Tweed Heads, NSW NSW Far North Coast cycling and triathlon apparel manufacturer Cannibal Australia is winding up its operations after 33 years in the industry. Founder and CEO Glenn Forbes announced last month he had made a sudden decision to wrap up the company, attributing the decision to the overwhelming presence of ‘social media brands’…
Kickstarting Bike Careers for Youth on the Spectrum
Melbourne, Victoria Australia’s first bicycle mechanic course specifically for youth with autism will soon launch in Melbourne, in combination with a new specialist mountain bike store. The Kicker Project will provide mechanic courses for neurodiverse people aged 16 and over, to give them career options and help address a shortage of mechanics in the bike…