Australian News Briefs: Easy Cycles Extends Warranty

Product shot of e-bike

Easy Cycles Announce Three Year Warranty Easy Cycles is a Western Australian based brand founded over 17 years ago by John and Marie Schelfhout. They’ve been passionate e-bike riders and advocates throughout this time, and their range is devoted to e-bikes and e-trikes for recreational, commuting and utility use. On 19th January they announced that…

Bike Industry Feels the Rush at TDU

Tour Down Under’s Tour Village

Adelaide, SA The Tour Down Under is heading for its 25th anniversary with some renewed momentum after a successful event this January. This article will barely mention the race itself – leaving that for consumer media, but instead will focus upon trade events and related activities that surround the race. From an industry perspective, the…

Our First Look at Parts & Accessories Import Data

Canberra, ACT Occasionally over the years when reporting on the latest bicycle import data, I’ve made passing references to P&A data, but this is the first time that we’ve taken a deeper look at the data that’s available. In addition to collecting specific data on complete bicycles, Australian Border Force also has tariff codes for…

Bicycle Imports Remain Below Average

Cargo ship with containers

Bicycle import data for September to November 2023 has now been released. These are traditionally peak months for import volumes, as wholesalers land their Christmas / summer season stocks. And although the monthly numbers are up compared to the previous 10 months, compared to the corresponding months in previous years, numbers are still well down,…

Australian News Briefs: Lusty In Transition, Threat to Future E-Bike Sales

Transition Bicycle Company’s global website home page

Lusty Becomes New Distributor of Transition Transition is a high-end enthusiast MTB brand that was founded in 2001 in Washington State, USA. For many years the brand has been distributed in Australia by Brisbane based importer wholesaler SuperSports, owned by Rodney Jess. Newcastle, NSW based Lusty Industries has recently taken over as the exclusive distributor.…

Should We Make Our Industry More Sustainable?

Group of presenters on stage

Adelaide, SA In terms of their environmental impact, bicycles are already far more sustainable than other means of transport so should we bother to try to further lower the footprint of our industry? Some members already think so and attended the first annual Sustainability Forum run by Bicycle Industries Australia (BIA) on Wednesday 17th January…

E-Bike Battery Forum Focuses on Fire Risks and Recycling

Presenters on stage

Adelaide, SA E-Bikes have transformed both the Australian and global bicycle industries in terms of making them larger and, at least potentially, more profitable than ever before. But two serious challenges are threatening to derail this growth. Of these, fire is the most acute right now. The second, battery recycling, is only just entering many…

Bicycle Industries Australia Members Vote to Increase Fees

Group of people

Adelaide, SA Bicycle Industries Australia (BIA) which is the national industry body for the Australian bicycle retail and wholesale sectors held its annual general meeting in Adelaide on Thursday 18th January. Retailers currently pay $99 + GST in annual membership fees, while wholesalers pay a flat rate of $1,800 + GST, regardless of their size.…

E-Bike Import Value Is Approaching Conventional Bikes Value

Canberra, ACT As all Australian bicycle industry members know, for more than a year now we’ve been in a situation of overstock, leading to discounting that is eroding profit margins for both wholesalers and retailers. Therefore, while it would normally be a concern to see import levels falling, right now it’s good news. We recently…

Rob Eva Retires After Over 25 Years Leading SRAM Australia

Group of cyclists

Warburton, Vic One of the best known faces, and voices… in the Australian bicycle industry is retiring on Friday 15th December after a lifetime of deep immersion in all aspects of cycling. When I first started Bicycling Australia magazine, Rob featured prominently as a mountain bike racer, including our front cover photo in late 1993…