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In today’s hyper-digital world, having an online presence is key to a business’s success. In addition to websites, blogs, and social media profiles, having positive online reviews can play a defining role in the success of your shop. In fact, over 90% of consumers seek out and read customer reviews prior to visiting or using a business, most of whom trust the reviews just as much as they trust personal recommendations. Online reviews are one of the most effective ways to drive potential customers to your business.
Sure, you can spend thousands of dollars trying to shoot your business to the top of the Google search engine results page, but that can be expensive and inefficient. In addition, while being at the top of the page using ads can show that you’re an established business, it lacks the authenticity and brand trust that an online business review can provide.
Why Positive Online Reviews Matter for Your Shop
Positive online reviews help captivate the attention and interest of customers. Similarly, online reviews can effectively establish trust and confidence when consumers either search for your business specifically or search for a general product or service your business offers. Studies show that if a customer trusts your business’s online reviews, they’re likely to spend 31% more than companies with lower reviews. Simply put, favorable online reviews can significantly and positively affect your customers’ purchasing behavior.
Google reviews also help your shop appear in the top of what is called Google’s ‘Map Pack’.
The listings in a Map Pack get the majority of clicks and along with them the majority of potential customers.
Podium can help your shop easily collect hundreds of real reviews from your happy customers to get you to the top of the pack. Podium Reviews makes it easier for your customers to rate your business so you can drive more web traffic even when foot traffic is down.
Although Podium is a great tool for online reviews, the platform is much more powerful than just generating reviews. Podium is a customer messaging platform that enables companies with a local presence to conveniently connect with their customers at critical touchpoints to help them strengthen their business. Here are some of the features that businesses use the platform for:
Easily interact with customers on their favorite channels. The Messaging Platform is one simple inbox for texts and messages from Facebook, Google, and more. It’s the fastest way to get in touch, stay engaged, and become their goto business.
Become the obvious choice online through authentic reviews. Send review invitations via text and get responses within 30 seconds. Respond to reviews, track your rankings, and keep an eye on the competition all through Podium.
Convert more visitors into customers with a simple button on your website. Webchat saves your visitor’s name and number when they send a message, then allows you to respond via text—giving you the flexibility to keep the conversation going.
Get an immediate pulse on customer perceptions. Feedback determines your Net Promoter Score (NPS) through two automated texts. No links, no lengthy surveys—just realtime responses and insights. Your Net Promoter Score is a measure of your customer satisfaction. It measures the percentage of customers rating their likelihood to recommend your store to a friend or colleague, ‘promoters’ minus the percentage of ‘detractors’
Send a simple link via SMS text to close deals before the customer loses interest. Cut back on the wasted time and resources associated with gathering payment. No postage, no paper, no phone tag, no time at all.
Learn more about Podium
Request a demo to see how Podium’s efficient, mobile process can help your business collect 15x more reviews than traditional platforms. This will, in turn, improve local SEO (Search Engine Optimisation) and ultimately boost revenue.
Latz Report readers can also download the free guide “9 Surprising Ways You Can Use Texting“.
The Texting Guide includes:
• Why 1:1 communication is the future of local business
• How to collect payments when it’s difficult to reach customers
• How to influence 88% of consumers automatically