Better Retailer Profits Straight Out of the Box with Schwalbe

BikeBox gives retailers a chance to pump up their profits with the Schwalbe Tyre Happy Customer Rewards Program, that escalates the rewards for dealers as they increase their monthly acquisitions.

The program offers a reward rebate of up to 15% based on a retailer’s monthly spend, as a gesture from BikeBox to say thank you for choosing Schwalbe tyres.

Schwalbe has long been known for its range of high performance and quality tyres. Its comprehensive range of road tyres is increasingly accompanied by an array of off-road options and Schwalbe is racking up multiple podiums in the toughest enduro and international MTB events.

Product shot of bicycle tyre
The Black Jack MTB tyre combines good grip with fast rolling, while its LiteSkin sidewalls help create a lightweight tyre that is ideal for mountain bikes and hybrid road bikes. Photo credit for all images: Schwalbe.

At the same time, Schwalbe has been a leader in breakthroughs in tyre dependability and sustainability. It released the original flat-free tyres (including models tailor made for e-bikes), was the first tyre company globally to use Fair Trade Natural Rubber and earlier this year unveiled the world’s first 100% recycled tyres. The Schwalbe Green Marathon, released at Eurobike 2023, has its own circular production-recycling process and picked up the premier bicycle trade show’s sustainability Green Award.

Schwalbe also has a broad range of tyres at super competitive pricing and margins, including city, touring, road and off-road tyres.

On top of this, retailers can take advantage of the Tyre Happy Customer Rewards Program that ranges from a five percent reward for monthly spends between $500 and $999, to as much as 15% for spends of $2,000 and above.

Product shot of bicycle tyre
The Delta Cruiser has a versatile tread design that provides good performance and grip on bitumen or light gravel, along with PunctureGuard protection for a high level of dependability.

Existing Schwalbe retailers don’t need to do anything extra to receive the reward. At the end of each calendar month, their spend is totalled and a reward amount calculated depending on the tier they have reached.

The reward is automatically deducted from the retailer’s Schwalbe purchases for the following month.

For example, a spend of $2,500 in November receives a credit of $375 that is included on the business’s December account.

BikeBox is extending an invitation to other retailers to join the Schwalbe family and take advantage of the program and Schwalbe’s attractive margins.

All Schwalbe purchases count towards the calculated monthly spends, including sale items.

Product shot of bicycle tyre
Schwalbe’s One range of road tyres brings an array of tubeless and tube options – and always with exceptional levels of grip, protection and speed.

The full range in Australia can be viewed on BikeBox’s Schwalbe webpage.

They include a long and varied list of commuter and touring tyres starting at wholesale prices just under $15, and incorporating the highly popular Marathon range and Big Apple, along with MTB models (from $10.95) headed by the Nobby Nic and Smart Sam tyres.

As well as high-performance road tyres (from $16.95 wholesale) such as the One and Lugano II, there are the Kids Plus junior tyres (from $12.95), CX Comp cyclocross ($15.95) and even wheelchair tyres (from $15.95).

For more information about Schwalbe and the Tyre Happy Customer Rewards Program, contact BikeBox at, phone 1800 228 229 or visit

BikeBox is located at 7/136 Cochranes Road, Moorabbin Victoria 3189.

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