Australia’s bike trade has a brand new wholesale distributor, Ringo’s Direct.
This is the brain child of industry veteran Dave Mohr whose bike industry career has included FE Sports, Specialized and Echelon Sports.
To be co-owned by Dave and his wife Jacqui Mengler-Mohr, Ringo’s Direct is named after the family dog.
“It doesn’t really matter what you name a wholesale business as long as it’s an easy to remember name and not something generic like Ace Distribution,” Dave explained.
Ringo’s Direct will be based on Queensland’s Gold Coast and will be represented by commissioned agents Australia-wide.
It’s first two agencies are SMP saddles and Corima wheels.