Echelon Return to Road Wheel Royalty

CarbonWorks bike

Mystic, US Aero wheel specialist Princeton CarbonWorks has signed Echelon Sports as its new distributor in Australia. The young US company heralded the new partnership as an “exciting new chapter in our journey of providing top-tier cycling products to the cycling market in Australia”. Princeton CarbonWorks was founded by three elite rowers who turned cyclists…

SRAM Ends Longstanding Partnership with Echelon Sports

Two men

Brisbane, Queensland SRAM has ended its partnership with its Australian distributor, Echelon Sports. SRAM’s APAC director of sales, David Evans, issued a statement last month declaring: “After consideration of the current market conditions in Australia and the changing needs of the customer, SRAM has made the difficult decision to end our long-standing partnership with Echelon…

Custom Kits a Tailored Slice of Castelli’s Extraordinary Heritage

cyclists training on road

~ Sponsored Content ~ Italian cycling garment manufacturer Castelli has spent almost a century and a half at the head of the pack – as one of the industry’s most influential innovators and as the garment of choice for athletic royalty. Fine tailor Vittore Gianni founded the company in Milan in 1876 and created garments…

Gnarly – Aussie Engineered Protection

Gnarly Rim Protector

– Sponsored Content – Tyre inserts are popular with both mountain bike and gravel riders; areas where tubeless tyres have proven superior. After over two years of development, Aussie based start-up Gnarly has launched their own take on tubeless tyre inserts to the market. Why run inserts? Eliminating the inner tube reduces the chance of…

Zipp 303 S – The Future is Now

Zipp Action Tyres

– Sponsored Content – The new 303 S may be the most affordable carbon wheelset that Zipp makes, but the lower pricing doesn’t mean they’re in any way lacking when it comes to design and innovation. Zipp adopts a new-school approach with the 303 S that not only makes them exceptionally fast, they’re also said…

Echelon Sports Takes On SevenIDP, TAG Metals and Australian Burgh Tape

Echelon Sports founder Chris Langdon with some iconic bikes that he’s collected during his long bike industry journey.

Brisbane based Echelon Sports is probably best known for its distribution of Zipp Wheels, SRAM Components and Assos apparel, but these are just three of a wide range of brands, to which they’ve recently added three more. SevenIDP is a mountain biking protective gear company. Echelon have already started importing their protective pads from mid…