House Brands and All Other P&A
Lusty Helps Boost Your Store and Workshop Profitability
~ Sponsored Content ~ In these tough times for the complete bicycle market, the Lusty Industries team knows that dealers need to increase their workshop and P&A profitability and they’ve developed a great range to help their dealers achieve these goals. Lusty Industries is far more than a wholesaler that simply imports products and distributes…
Carradice – Made in Lancashire Since 1932 – Now in Australia
~ Sponsored Content ~ Focused on traditional design & the highest-quality materials, Carradice Bags are still made in Nelson, Lancashire as they have been since 1932. Materials are cut, punched & shaped by hand for that unique, bespoke attention to detail. Each bag is sewn from start to finish by the talented Carradice team &…
Bike Tourism Brings New Journey for Travel Cases
Bike cases were once the almost exclusive domain of the travelling elite athlete but a surge in cycle tourism promises to bring a major market upheaval. It’s not that long since the appearance of a bike box or bag in an airport’s oversized baggage collection point could inspire a confident enquiry about the owner’s upcoming…
On the Pulse for Growing Massage Movement
~ Sponsored Content ~ More cyclists, from many disciplines, are giving greater attention to proactive recovery, and Pulseroll’s percussion guns offer an affordable, simple and effective way for riders to take recovery into their own hands. The UK company’s Pro Massage Gun and Mini Massage Gun strike a balance on price and quality, to provide…
Tech 4’s Big Power Boost Without Losing Trademark Hope Feel
~ Sponsored Content ~ New products are a particularly big deal for UK company Hope Technology.Despite its massive research and development team, brand new Hope products and updates to its existing lines are relatively few and far between. “Tech 4s deliver 30% more peak power, while maintaining Hope’s trademark calibration and feel.” “Hope isn’t the…
Bike Protection an Open and Shut Case with B&W
~ Sponsored Content ~ German manufacturer B&W has long been recognised for its premium, high-security cases. With a background in products for search and rescue, and the transportation of dangerous goods, B&W products have well and truly proven themselves for dependency when uncompromised protection is essential. Similarly, B&W’s bike cases and bags sit among the…
INGRID Components; Style Meets Precision & Functionality
~ Sponsored Content ~ Born out of Italy, INGRID is a small company that manages to combine unique styling with precision manufacturing to create a range of drivetrain components that really stand out from the crowd. They’ve been making cassettes and cranks since 2015 and more recently introduced their own rear derailleur, bringing them one…
Running Ryfe With High Value MTB Accessories
~ Sponsored Content ~ Ryfe, according to online reference site Urban Dictionary, is an expression of excitement when something is cool or exceptional value. “From the outset, our objective with Ryfe has been to create an Australian brand that supports the industry by creating value for riders.” Distributor KWT Imports thought those definitions perfectly summed…
Steadyrack; Revolutionary Aussie Design
~ Sponsored Content ~ The original Steadyrack was created over a decade ago when founder and CEO David Steadman set out in search of a solution to his bike storage woes. Since then, this family owned and run Perth-based business has grown into global entity, with offices in the United States and a network of…
Forgotten’s Latest Memorable Bikes Channel Demons and Skater Punk
~ Sponsored Content ~ Forgotten’s latest offering of bikes remains tightly focused on the brand’s objective to get more kids riding BMX. Its Aftermath range adheres to the brand’s tried and tested approach – big, lairy graphics and equally bold colours that demand attention, especially if you’re a youngster with a love of skulls, demons…