Features
Here Are Five Reasons Why Covid-19 Represents an Opportunity for Our Industry
Why Dealers Are Loving JetBlack’s New Volt
– Sponsored Content – JetBlack Cycling one of a very select group of Australian based companies that is successfully developing and selling their own world class products across the globe. You can read more about JetBlack’s inspiring story here. Of all the products JetBlack has created over the years, none has been as ambitious and…
Letter from America – May 2020
Get Ready to Face a New Economy SANTA FE, New Mexico—Covid-19 is fast changing the U.S economy, forcing a re-think of globalization and supply chain dependence, and turning the world of brick-and-mortar retail topsy-turvy. No one knows when the global economy will begin to ‘normalize’, as the experts like to say, and certainly no one…
How to Improve Your Bike Store’s Appeal for Women
Whist females sadly comprise only a small percentage of overall cyclists in Australia they are, nonetheless, an important audience for all bike retailers.Somewhere around just 10% of cyclists are women, across all types of riding – commuting, leisure, mtb and road/gravel. But there has been improved media coverage and further progress towards gender parity –…
JetBlack’s Love for Cycling Drives Accessible Performance
– Sponsored Content – Celebrating 15 years of business in Australia in 2020, the familiar black and orange JetBlack cycling brand has evolved. JetBlack’s purpose statement today is ‘Love to Ride’. And its mission statement is ‘Accessible Performance’. Don’t confuse the brevity of these statements with any lack of thought or depth. They’ve driven the…
Bzak Cycling Launches VeloKitStore® – Shop Kit, But Not As You Know It!
– Sponsored Content – VeloKitStore® is a new concept in custom cycling apparel. It’s a platform that allows retailers to promote their business with a unique custom-designed cycling kit, without the need to carry stock. It is an initiative created and managed by Melbourne apparel design company Bzak Cycling. For a small design and sample…
Lights, Cameras, Action!
Welcome to our Annual Feature for bicycle lights and cameras. We’ve deliberately timed this for late March as next month, daylight savings ends in those states and territories that adopt it during summer. This is almost like the starter’s flag falling to get the peak lighting sales season underway. Lights It says a lot about…
Dave Mohr’s Priorities as BIA’s New Board Chairman
Bicycle Industries Australia is the Australian bicycle industry’s peak representative body, with most of the major wholesalers and a smaller proportion of retailers being members. BIA recently voted for Queenslander Dave Mohr to be its new Chairman*, so we decided to find out more about Dave’s background and his aspirations for our industry. We started…
Magicshine Offers Massive Lumen Outputs and Great Value
– Sponsored Content – Magicshine was founded in 1999 and has been focused on outdoor lighting areas over the past 20 years. With a mission to provide people with high performance and cost-effective lights for extensive outdoor activities Magicshine are also known for superior industry technology and innovation. Magicshine is well known for their high-powered…
Six Great Reasons to Sell Serfas Lights in Your Store
– Sponsored Content – Serfas has been represented in Australia for 22 years and counting by TMO Sports, which along with sister company Velo Vita, has long been one of most reliable and highly regarded wholesale partners for dealers throughout Australia. Serfas offers outstanding value for money for both dealers and consumers. This goes far…