Features
Lezyne Upgrades Their Popular KTV Lights
– Sponsored Content – Lezyne was founded on March 1st, 2007, by industry icon Micki Kozuschek. Micki already had some serious runs on the board in bicycle product development, having founded Truvativ which he sold to SRAM in 2004. At a time when poorly engineered, plastic catalogue-copied accessories were the standard, Lezyne’s goal was Engineered…
Four Children Killed, ‘Riding Bikes’
Ebikes: The Next Big Thing Is Here Now
On 25th September 2014 I wrote and published an opinion piece in Bicycling Trade entitled ‘I’m Calling it Right Now!’ In that article I predicted that ebikes would become mainstream globally, including Australia, but that it would take, ‘…another three to five years to really make an impact in Australia.’ With the benefit of hindsight…
Why Dealers Love Australian Designed Dyson Bikes
– Sponsored Content – Naomi Dyson and David Metzke have spent years refining their range of ebikes and building a growing network of loyal dealers. From small beginnings Dyson’s total bike sales have reached the multiple thousands. “We started about eight years ago when we got some off the shelf bikes from China just to…
Knog Announces New Products & NZ Dealer Direct
– Sponsored Content – Innovative Australian global success story Knog is announcing a change of distribution for the New Zealand market. Effective from March 2020 Knog will be going ‘Dealer Direct’ for New Zealand, ending their previous distribution arrangement with Bikes International. Knog already successfully operates dealer direct for a small group of Australian dealers,…
Customers Who Stay Longer in Your Shop Spend More!
How do you create a welcoming space where cyclists, including bicycle tourists, will visit more frequently, stay longer and spend more? With more and more retailing being done online, there’s one thing that local bike stores can own, where the digital can’t compete – that’s creating welcoming spaces where cyclists, including bicycle tourists, want to…
Innovation Keeps Merida at the Cutting Edge
– Sponsored Content – Unlike most brands whose bikes are sourced from third party manufacturers, Merida develops and manufactures their bikes in-house. “We have our own factory, which lets us focus on the development and quality of our extensive range. It’s a unique advantage,” said Mark Rycroft, National Brand Manager for Merida. Merida’s best selling…
Orbea Rapidly Gains Ground
– Sponsored Content – Spanish brand Orbea may have a century long heritage, but they’ve been at the cutting edge when it comes to the Orbea Gain, one of the very first e-road bikes to enter the world market. Following huge sales success, Orbea have now expanded their range to embrace both carbon and alloy…
Rev-Bikes & Conversion Kits Come With 15 Years of Passion and Refinement
– Sponsored Content – Rev-Bikes Founder Rebecca ‘RevBecca’ Lee started riding ebikes 15 years ago and has been growing Rev-Bikes for more than a decade. She built her first electric bike in 2009 and is passionate about growing not just Rev-bikes but the benefits that ebikes offer to a wide variety of customers Australia wide.…
Smart Motion Grows With Dealers
– Sponsored Content – Australian brand Smart Motion Electric Bikes has seen amazing growth through building close partnerships with a growing network of independent bicycle dealers. “Smart Motion already has seven years’ experience in the Australian market,” said founder Ian LeGarth. “We’re now strongly positioned within the fastest growing segment of the bike industry.” “The…