Features
TEBCO Gives Dealers Full Technical Backup
– Sponsored Content – The Electric Bicycle Co (TEBCO) celebrating it’s 20th anniversary, meaning it’s the first ebike specialist company in Australia. Ask founder Tony Morgan for the secret to two decades of success and he has no hesitation in answering, “Our in house workshop capability is absolutely paramount,” he said. “We get people calling…
Two Australian Designed Products with World Class Features
– Sponsored Content – Australian bicycle industry veteran Trent Fitzgibbins is passionate about designing state of the art products at great value prices that help dealers to sell through, 52 weeks of the year. Trent has designed products for many brands and companies over the years, but this article will focus upon two of the…
Great Value & Margins from Europe’s Largest Tyre Manufacturer
– Sponsored Content – You may be interested to learn that the largest manufacturer of tyres within Europe is not one of the best known brands (who primarily manufacture in Asia) but Mitas, who have been making tyres, solely in Europe since 1908. Mitas are based in the Czech Republic, where they manufacture all of…
Why We Deserve Government Support
I’ve always been an analytical type of person. Show me the numbers! Then I’ll make decisions based upon the data There’s nothing exceptional in that. It’s what every good bike businessperson does day in and day out when they’re deciding what to order, what prices to charge and a host of other decisions. Theoretically our…
Cycle Tourist Numbers up 40% in Popular Cycle Region
Victoria’s High Country has experienced a 40 per cent rise in cyclists touring the region in just 12 months, cementing the North East as one of the world’s top trail cycling destinations. This represents an extra 40,000 cyclists coming the region since Victoria’s state government invested $12 million into the North East Cycling Optimisation Project.…
Letter from America – December 2019
What Should Our Industry be Doing about Climate Change? Nothing brings an issue into sharper focus than a study in contrasts. Let’s consider three individuals: American President Donald Trump, Australian Prime Minister Scott Morrison and New Zealand Prime Minister Jacinda Ardern. In early November Ms. Ardern gave a 10-minute speech in New Zealand’s Parliament—a rousing…
Inside 99 Bikes’ Unique Team Structure
– Sponsored Content – 99 Bikes now employs a staggering 430 team members across 45 stores and head office positions. We recently spoke to three 99 Bikes team members to find out more, starting with 99 Bikes’ co-founder, Matt Turner. Contrary to some misinformed external perceptions, 99 Bikes not only prefers to employ people on…
How Much do You Know About Mass Merchants?
Depending upon who you talk to, Mass merchants account for anywhere between about 60% and 75% of Australia’s bicycle sales, as measured by volume. Due to their much lower average price than independent bicycle dealers (IBD’s), their share of sales as measured by dollars would be significantly smaller. But in a market where a competitor…
Are You Fully Selling Road Disc Benefits?
Disc brakes for road bikes have finally reached a tipping point in terms of market acceptance. The most surprising thing is not so much that this has actually happened, but by how many years road bikes have lagged behind mountain bikes. Some of these delays have been caused by the very slow and cautious approach…
Letter from America – November 2019
SANTA FE, New Mexico If there’s anything that can be said about the U.S. bicycle industry, it’s that data on its performance as an economic cog in the national marketplace is a mixed bag of numbers. And, frankly, no one can say with any definitive authority whether the overall industry—whether among dealers or suppliers—is growing,…