Features
Innovation Keeps Merida at the Cutting Edge
– Sponsored Content – Unlike most brands whose bikes are sourced from third party manufacturers, Merida develops and manufactures their bikes in-house. “We have our own factory, which lets us focus on the development and quality of our extensive range. It’s a unique advantage,” said Mark Rycroft, National Brand Manager for Merida. Merida’s best selling…
Orbea Rapidly Gains Ground
– Sponsored Content – Spanish brand Orbea may have a century long heritage, but they’ve been at the cutting edge when it comes to the Orbea Gain, one of the very first e-road bikes to enter the world market. Following huge sales success, Orbea have now expanded their range to embrace both carbon and alloy…
Rev-Bikes & Conversion Kits Come With 15 Years of Passion and Refinement
– Sponsored Content – Rev-Bikes Founder Rebecca ‘RevBecca’ Lee started riding ebikes 15 years ago and has been growing Rev-Bikes for more than a decade. She built her first electric bike in 2009 and is passionate about growing not just Rev-bikes but the benefits that ebikes offer to a wide variety of customers Australia wide.…
Smart Motion Grows With Dealers
– Sponsored Content – Australian brand Smart Motion Electric Bikes has seen amazing growth through building close partnerships with a growing network of independent bicycle dealers. “Smart Motion already has seven years’ experience in the Australian market,” said founder Ian LeGarth. “We’re now strongly positioned within the fastest growing segment of the bike industry.” “The…
Sleek, Minimalist… and Electric!
– Sponsored Content – Ebikes may be the hot new growth market for the bicycle industry today, but e-road bikes are such a new category that they’re making other ebikes look positively old fashioned. Bianchi’s Aria eRoad is a classic example of this new breed. The internally integrated down tube battery is so slim that…
Goodyear Launches Full Bicycle Tyre Range into Australia
– Sponsored Content – Goodyear is without doubt one of the world’s most famous tyre brands. It was founded in 1898, employs approximately 54,000 people worldwide and has annual sales of over A$22 billion. Most people would associate Goodyear with motor car tyres and quite possibly motor racing in particular, but a lesser known fact…
Letter From America – February 2020
It’s fair to say that most of North America is deep into winter, but winter across this vast continental mass is an iffy calculation. Temperatures in Southern California and across that broad sweep of territory that includes southern Arizona, Nevada, New Mexico and into Texas have been generally mild. Good for business. A friend of…
Here’s a Big Market Opportunity!
– Sponsored Content – Electric Cargo Bikes will transform the way people and goods move in urban areas in the decades ahead. Cargo bikes are not a new invention, but new designs and technology including electric power assistance, has seen the global cargo bike market boom. This in turn means a big opportunity for Australian…
Current Tariff Legislation is Hurting our Industry
Several major product categories that are sold within the Australian bicycle industry are subject to import tariffs. These are federally imposed taxes paid for by the importer. But because importers need to make a sustainable profit, they must pass these higher prices on to the retailers and that ultimately makes these goods more expensive for…
Three Simple Ways to Attract More Bicycle Tourists to Your Business
Those elusive bicycle tourists – Who are they? Where are they coming from? How do they hear about you and support your local business? Attracting local cyclists to your business can be hard enough, let alone those visiting from who-knows-where. How do you possibly position your business and market to those visiting from all corners…