O2feel the French Flair for e-MTBs

Rider on O2feel’s e-MTB in bushland

~ Sponsored Content ~ An emphasis on high-quality European brands has effectively positioned Melbourne-based company Dutch Cargo as a distributor and retailer of cargo bikes, and now it’s taking a similar approach to e-MTBs. As electric mountain bikes grab a rapidly increasing share of floor space at most bike stores in Australia and NZ, Dutch…

BZ Optics Has Clear Vision for Market Expansion

MTB rider wearing BZ Optics glasses

~ Sponsored Content ~ All the pieces are falling into place for Gold Coast-based eyewear company BZ Optics, as more and more cycling folk share its vision. The young company, established in 2017, developed the world’s first bifocal sunglasses with high-impact UV activated photochromic lenses which transition from clear (Category 0) in low or no…

BikeSportz – Dialled Dirt Division

MTB riding downhill

~ Sponsored Content ~ Covering a broad range of MTB component categories, BikeSportz has partnered with brands that allow them to cater for everyone; from entry level shredders to cashed-up enthusiasts. From pedals to saddles, cranks and clothing, BikeSportz has a comprehensive range of gear to meet your customers’ mountain bike needs. Their pedal line-up…

Bone Phone Mount; Secure, Versatile & Competitively Priced

stem and bar mounts

~ Sponsored Content ~ Whether it’s for navigation, hands-free communication or using Strava to track a ride, smart phones remain a constant companion—even whilst on the bike. As a result, we’re seeing a growing demand for phone mounts and they can make an easy POS item. Wanting to gain a piece of this market, KWT…

Unlock the power of in-house carbon inspection with Cycle Inspect

Cycle Inspect carbon testing

~ Sponsored Content ~ While carbon fibre is the most common material on up-market bikes, it’s also the most misunderstood. Carbon can be both light and extremely strong but when crash damage or fatigue related issues arise, it isn’t immediately obvious. As it stands, there are precious few carbon specialists in Australia who are equipped…

Streamlined B2B Website for BikeSportz

BikeSportz B2B web page

~ Sponsored Content ~ Despite having over 35 years’ experience as one of Australia’s leading wholesalers, with 90% dealer coverage, BikeSportz continues to refine their service and push to improve every aspect of their business. One example of this is their B2B site, which was relaunched in June 2022. The new B2B site aims to…

Look Inside Seven Radically Different Bike Shops

Stadler bike shop

Frankfurt, Germany It’s amazing how varied bike shops can be and still trade successfully. Arriving in Frankfurt with a day to spare before Eurobike-related activities, gave me the opportunity to visit seven radically different bike shops spread throughout the city and suburbs. My three modes of transport between the shops were metro, trams and shared…

Eurobike Reflects Maturity of Kids Bike Market

Clamber’s pint-sized cargo bike.

Frankfurt, Germany Ah, kids bikes … they’re growing up so fast. The children’s cycling market is steadily maturing and Eurobike 2022 was thrilling confirmation of its evolution in many directions. Multiple brands of electric balance bikes, mini cargobikes, cycles made entirely from recycled materials and increasingly protective, lightweight and easy-to-use child seats; in many ways…

Hamax Trailers – Scandinavian Safety

Hamax child bike trailer

~ Sponsored Content ~ Whether it’s automobiles, protective gear or airlines, Scandinavian brands hold a strong reputation for safety. Established in 1958, Norwegian company Hamax follows suit with their premium range of child seats and bike trailers. They currently have two models within their bike trailer range, both offering adaptability to suit various applications and…

Thule Adds New Childs Seat and Trailer Options

Riding with Thule child seats

~ Sponsored Content ~ Thule has built one of the biggest product portfolios for active parents to enjoy life and take their kids along for the ride. From running strollers to hiking baby carriers, to bike child seats and bike trailers, Thule’s range is continuing to evolve and has been expanded by the new the…