Stick With Leatt for Maximum Confidence

Man putting on a Leatt shoe

~ Sponsored Content ~ Leatt’s ever-evolving range of shoes, helmets, body armour, braces, guards, hydration systems apparel can be summed up in one word – confidence. Confidence in the quality, in its rider-based research, its technology and its focus on doing whatever it takes to keep committed thrill seekers safer. Mountain biking is a confidence…

First Commuting Journey for Rejuvenated Mavic

Mavic's Maxime Brunand

Frankfurt, Germany Mavic has launched its sporty take on urban commuting, with its Speedcity wheels and helmets. Eurobike 2022 provided the first glimpse of the Speedcity range outside of France. Mavic’s International Product Line Manager, Maxime Brunand, said Speedcity is Mavic’s first foray into the commuting sector and combined a rare level of performance with…

HJC Sports Helmets – For The Moment

Furion 2.0 Helmet and bicycle rider

~ Sponsored Content ~ Originating from Korea and enjoying huge popularity in the Europe, HJC has half a century of experience in producing premium-level motorbike helmets. More recently they’ve taken on the cycling market, leveraging off their experience with advanced materials and in-house wind tunnel facility to compete directly with the big players. South Side…

Micro Scooters are Made to Last

Micro Scooters Kids Helmets

– Sponsored Content – All too often, scooters are built as disposable toys that soon end up as landfill, they’re made cheap and not built to last. Swiss designed Micro Scooters are very different. They are built to stringent European standards (EN14619 and EN71-1), come with a two-year warranty and all parts are replaceable—just like…

Nutcase Returns to Oz!

Little Nutty Nutcase Kids Bike Helmet in Tiedye colours

– Sponsored Content – Nutcase are known as one of the first brands to bring cool casual styling and fun themes to cycling helmets. Well, after a two-year absence from the Australian market, JetBlack Products is bringing the Nutcase brand back Down Under, complete with full AS/NZS certification! Fun, bright and appealing is where it’s…

Shimano Sales and Profits Soar

Shimano Patent Drawing

Given the extent of the bike boom and consequent component shortages, it would surprise few in the bicycle industry to learn that Shimano’s sales and profits are up. But the recently released official figures show staggering increases for a company in a mature industry that’s celebrating it’s 100th anniversary this year. Shimano sales in its…

Annual Dealer Guide – Clothing and Helmets

What Fits You Best? Clothing and helmets are both high turnover P&A categories within the bicycle industry that also offer dealers the potential of high margins, but not without challenges. On the plus side, you can stock and display a large amount of product in a relatively small floor space, so the margin per square…