Features
On the Pulse for Growing Massage Movement
~ Sponsored Content ~ More cyclists, from many disciplines, are giving greater attention to proactive recovery, and Pulseroll’s percussion guns offer an affordable, simple and effective way for riders to take recovery into their own hands. The UK company’s Pro Massage Gun and Mini Massage Gun strike a balance on price and quality, to provide…
Tech 4’s Big Power Boost Without Losing Trademark Hope Feel
~ Sponsored Content ~ New products are a particularly big deal for UK company Hope Technology.Despite its massive research and development team, brand new Hope products and updates to its existing lines are relatively few and far between. “Tech 4s deliver 30% more peak power, while maintaining Hope’s trademark calibration and feel.” “Hope isn’t the…
Bike Protection an Open and Shut Case with B&W
~ Sponsored Content ~ German manufacturer B&W has long been recognised for its premium, high-security cases. With a background in products for search and rescue, and the transportation of dangerous goods, B&W products have well and truly proven themselves for dependency when uncompromised protection is essential. Similarly, B&W’s bike cases and bags sit among the…
INGRID Components; Style Meets Precision & Functionality
~ Sponsored Content ~ Born out of Italy, INGRID is a small company that manages to combine unique styling with precision manufacturing to create a range of drivetrain components that really stand out from the crowd. They’ve been making cassettes and cranks since 2015 and more recently introduced their own rear derailleur, bringing them one…
Running Ryfe With High Value MTB Accessories
~ Sponsored Content ~ Ryfe, according to online reference site Urban Dictionary, is an expression of excitement when something is cool or exceptional value. “From the outset, our objective with Ryfe has been to create an Australian brand that supports the industry by creating value for riders.” Distributor KWT Imports thought those definitions perfectly summed…
Steadyrack; Revolutionary Aussie Design
~ Sponsored Content ~ The original Steadyrack was created over a decade ago when founder and CEO David Steadman set out in search of a solution to his bike storage woes. Since then, this family owned and run Perth-based business has grown into global entity, with offices in the United States and a network of…
Forgotten’s Latest Memorable Bikes Channel Demons and Skater Punk
~ Sponsored Content ~ Forgotten’s latest offering of bikes remains tightly focused on the brand’s objective to get more kids riding BMX. Its Aftermath range adheres to the brand’s tried and tested approach – big, lairy graphics and equally bold colours that demand attention, especially if you’re a youngster with a love of skulls, demons…
Lusty’s Big New Adventure
~ Sponsored Content ~ When it comes to Australian bicycle industry importers and wholesalers, Lusty Industries is a relatively new kid on the block. But perceptions can be misleading. It’s already about 17 years since Johnny McLean and his partner Helen started a home based business from scratch. Now, after a decade in their most…
Stepping up to Meet Increasing Appetite for Cycling Shoes
Mountain bike and indoor cycling shoes continue to be key drivers in rising global bike shoe sales but how long will it take before both are overtaken by commuter-specific models? Annual international sales for mountain bike shoes are predicted to grow to US$802.1 million (A$1,139 million) by 2025, compared to US$518.3 million (A$730.2 million) in…
Northwave – Vibram Sole Revival
– Sponsored Content – When tyre manufacturing giant Michelin first branched out to produce soles for cycling shoes, Northwave was their exclusive client. Since then, Michelin has gone on to supply various brands with their robust, high-traction soles. While Northwave continues to utilise Michelin rubber, 2022 sees them expand their options to once again include…