Product Features
Crankbrothers Finds Perfect MATCH for Shoes and Pedals
~ Sponsored Content ~ Let’s chat about Crankbrothers. From humble beginnings in a Laguna Beach garage, Crankbrothers has grown into a globally recognised and leading brand of pedals, wheels, dropper posts, pumps, tools and accessories. That growth has been underpinned by a very large focus on delivering quality products at affordable prices, especially after it…
Divine Quality With Riders at its Heart
~ Sponsored Content ~ Deity is a premium MTB component manufacturer that lives by the creed, “all heart, all passion, and all in”. The US manufacturer prides itself on being 100% rider owned, operated, designed and funded – so every decision is made by riders, for riders. Eric Davies, the founder of Deity Components, has…
Bicycle Academy Growing and Evolving to Train the Nation’s Mechanics
~ Sponsored Content ~ Expanding training organisation the Bicycle Academy is swiftly implementing its own lessons, to ensure Australia’s only national bike mechanics apprenticeship program accurately matches the needs of the industry. It’s a little under a year since the Bicycle Academy, a joint venture by training provider Industry Graduates and leading bicycle wholesale and…
Custom Kits a Tailored Slice of Castelli’s Extraordinary Heritage
~ Sponsored Content ~ Italian cycling garment manufacturer Castelli has spent almost a century and a half at the head of the pack – as one of the industry’s most influential innovators and as the garment of choice for athletic royalty. Fine tailor Vittore Gianni founded the company in Milan in 1876 and created garments…
Polisport Bottles Go Bigger, Lighter and Brighter
~ Sponsored Content ~ Portugal-based plastics and two-wheeler specialist Polisport moved into the high-performance bottle market when it released its lightweight R550 range in 2019. Tipping the scales at just 53 grams for the race-approved 550-millilitre option, the R550 narrowly pips the Elite Fly as the lightest bottle on the market and both are just…
Better Formulas Drive Beta Fuel Popularity
~ Sponsored Content ~ Science in Sport’s newest nutrition range, its Beta Fuel Dual Source Energy Gel, had a perfect launch when multiple Grand Tour winner Chris Froome used it to fuel his memorable 80km solo breakaway victory in the 2018 Giro d’ Italia. SiS was supplying Team Sky (now Ineos Grenadiers) with the product…
Maxima Track Record Gets Premium Partners Along for the Ride
~ Sponsored Content ~ Actions speak much louder than words and a host of Supercross Championships says a thing or two about Maxima and its expertise in lubrication. Its incredible track record doesn’t stop with its successful association with Factory Kawasaki. Maxima has developed a host of bicycle products to offer factory-level performance to any…
New Champions for Saving Money, Time and Waste
~ Sponsored Content ~ Champions Choice is giving bicycle workshops a more cost–efficient and eco-friendly option for tyre sealants. The new inhouse brand by Newcastle-based distributor Lusty Industries is not only unrivalled for price, it also offers high performance courtesy of its Infinite-Ride formulation and has been engineered and produced entirely in Australia. Lusty Industries…
Instant Recognition is Key to Flock Success
~ Sponsored Content ~ A trail blazing new bicycle taillight developed in Australia is helping motorists more quickly recognise cyclists at night … and many riders and retailers are swiftly recognising why that’s a great development. The Flock Light, developed by Melbourne company Flock Project, is the world’s first ‘bio-motion’ rear bike light, directing light…
Evamos Big on Adventure, Small in Stature and Price
~ Sponsored Content ~ Newcastle company Tribe Bikes has made high quality cargo bikes an option for more families by releasing its new Evamos Longtail. The Evamos frame, drive train and componentry are comparable to many high-end imported cargo bikes, but with a price tag thousands of dollars cheaper. “No longer are bike shops having…