Bikecorp Partnership Illuminates Knog Path Towards Ambitious Growth

Four men at bike expo

Melbourne, Victoria Knog has signed Bikecorp as its new Australian distribution partner, as the brand aims for “ambitious” growth targets with its award-winning bicycle lights, security devices and growing portfolio of other cycling and outdoor products. “As a proud Australian-based business, it was imperative to us that Knog’s Australian distributor shared Knog’s ambitious targets for…

Stick With Leatt for Maximum Confidence

Man putting on a Leatt shoe

~ Sponsored Content ~ Leatt’s ever-evolving range of shoes, helmets, body armour, braces, guards, hydration systems apparel can be summed up in one word – confidence. Confidence in the quality, in its rider-based research, its technology and its focus on doing whatever it takes to keep committed thrill seekers safer. Mountain biking is a confidence…

Melbourne Scooter Sales Gaining Momentum

e-scooter display at expo

Melbourne, Victoria Well-established Melbourne e-scooter retailers have enjoyed a notable increase in sales since the Victorian Government legalised private electric scooters from early last month, according to a prominent scooter distributor. Other retailers remain optimistic of escalating sales over the remainder of this year. John Dunnachie, the sales and marketing manager for distributor Bikecorp, said…

Inside Bikecorp – Before and After Photos

warehouse interior

Melbourne, Vic Back in May 2021, we managed to sneak into ‘Fortress Victoria’ between Covid lockdowns and take photos of Bikecorp’s then brand new headquarters while it was still a hard hat construction zone, about a month before they started to move in. The new warehouse is located in a brand new industrial precinct next…

Protective Clothing Specialist Signs with BikeCorp

Mountain bike rider wearing Leatt protective gear

Cape Town, South Africa South African protective equipment brand Leatt has signed Bikecorp as its Australian distributor. Leatt was founded in 2005 by Dr Chris Leatt, when the company entered the MTB protection market with its revolutionary neck brace that went on to win several awards in the MTB and motocross sectors. Over the past…

Advance Traders Confirmed for Micromobility Expo

Royal Randwick Racecourse

Sydney, NSW Exhibitor confirmations for the 2022 Micromobility Conference & Expo have reached a crescendo, with Australia’s largest bicycle company, Advance Traders Australia, signing up to be part of the expo. The Brisbane-based wholesaler will have a selection of its e-bike brands on display: Merida, Norco, Moov8 and VeletriX. They will join a number of…

PURE Sports Nutrition Launched in Australia

PURE Sports Nutrition products

Christchurch, NZ NZ family-owned business PURE Sports Nutrition has signed with Melbourne-based distributor Bikecorp to introduce Australia to its range of natural products. Brother and sister Simon and Marewa Kraak started PURE Sports Nutrition in 2012 after “failing to find sports nutrition products that sat well during training and racing”. “Everything was artificial, full of…

NZ’s Earshots Sets Sights on Australia with Bikecorp Partnership

Earshots

Melbourne, Victoria An NZ earphone company seeking to re-define the adventure wireless earphone market with its patented, world-class technology has partnered with distributor Bikecorp to launch its magnetic earphones in cycling retail stores across Australia. Earshots, based in the South Island town of Cromwell, produces earphones for mountain biking, road cycling, trail running and other…

Bikecorp Has Right Ingredients as Ems Distributor

Em’s products

Melbourne, Victoria Bikecorp has been appointed as Australia’s distributor for NZ nutrition brand Em’s. Em’s is a well-established brand in NZ, where its products are made according to recipes originally developed by nutritionist Emily Miazga, a three-time winner of the country’s prestigious Coast to Coast World Longest Day multisport adventure race. Em’s was recently purchased…

New Michelin Releases Celebrate Shared Pedigree

Michelin Power Road is changing to Power Cup

– Sponsored Content – A new generation of Michelin tyres is officially tipping its hat to the technology crossovers between its high-performance bicycle and motorcycle tyres. The company’s top-end road cycling tyres are getting an update and name change in 2022, from Power Road to Power Cup, bringing them in line with Michelin’s race-bred motorcycle…