Posts by John Hardwick
HJC Sports Helmets – For The Moment
~ Sponsored Content ~ Originating from Korea and enjoying huge popularity in the Europe, HJC has half a century of experience in producing premium-level motorbike helmets. More recently they’ve taken on the cycling market, leveraging off their experience with advanced materials and in-house wind tunnel facility to compete directly with the big players. South Side…
INGRID Components; Style Meets Precision & Functionality
~ Sponsored Content ~ Born out of Italy, INGRID is a small company that manages to combine unique styling with precision manufacturing to create a range of drivetrain components that really stand out from the crowd. They’ve been making cassettes and cranks since 2015 and more recently introduced their own rear derailleur, bringing them one…
Steadyrack; Revolutionary Aussie Design
~ Sponsored Content ~ The original Steadyrack was created over a decade ago when founder and CEO David Steadman set out in search of a solution to his bike storage woes. Since then, this family owned and run Perth-based business has grown into global entity, with offices in the United States and a network of…
Northwave – Vibram Sole Revival
– Sponsored Content – When tyre manufacturing giant Michelin first branched out to produce soles for cycling shoes, Northwave was their exclusive client. Since then, Michelin has gone on to supply various brands with their robust, high-traction soles. While Northwave continues to utilise Michelin rubber, 2022 sees them expand their options to once again include…
Lake – Focussed on Fit
– Sponsored Content – Optimising materials and construction to suit an application is one thing, but for Lake, their design process extends well beyond this. For decades they’ve been focussed on optimising the fit of their shoes. As a result they not only vary the materials, stiffness and tread to suit, they also optimise the…
Body Bike – Diversify & Develop
– Sponsored Content – There’s no denying that covid has changed the retail landscape, with supply chain issues impacting on your capacity to secure reliable and consistent sales. To prosper now requires thinking outside of the box and exploring new markets. With roads getting busier, the popularity of indoor cycling has grown and not all…
Minoura – 80 Years of Craftsmanship
– Sponsored Content – Minoura has been producing rollers since the 1940s and to this day, they’re manufactured in Japan. They’re proud of their heritage and the quality that handmade Japanese manufacturing brings. Aside from striving for market leading quality and precision, they’re also known for innovation, having pioneered magnetic resistance trainers in 1988. The…
Rubber Side Down – Homegrown Innovation
~ Sponsored Content ~ Established just 12 months ago, Rubber Side Down is a premium MTB apparel brand based in Adelaide. Their mission statement is to bring innovation to the market in locally manufactured clothing, and their new Cargo Base Layer serves as a great example of this. With three large pockets at the back,…
Shanren – Innovation Meets Value
– Sponsored Content – Established in 1986, Bicycle Parts Wholesale (originally Incomex Trading) caters to the independent bicycle retailer, with warehouse facilities located in Melbourne and Brisbane for fast and efficient nationwide delivery. They aim to provide a diverse range of parts and accessories that are supported by extremely knowledgeable and experienced employees, many of…
Exposure – Extreme Visibility & Convenience
– Sponsored Content – Manufactured in the UK, Exposure has many decades of experience in making some of the brightest lights available, and doing so without the need for external battery packs or wiring. Their ability to combine amazing brightness and long burn-times with the convenience of a self-contained light has made them a hit…