Product Features
Forgotten’s Latest Memorable Bikes Channel Demons and Skater Punk
~ Sponsored Content ~ Forgotten’s latest offering of bikes remains tightly focused on the brand’s objective to get more kids riding BMX. Its Aftermath range adheres to the brand’s tried and tested approach – big, lairy graphics and equally bold colours that demand attention, especially if you’re a youngster with a love of skulls, demons…
Northwave – Vibram Sole Revival
– Sponsored Content – When tyre manufacturing giant Michelin first branched out to produce soles for cycling shoes, Northwave was their exclusive client. Since then, Michelin has gone on to supply various brands with their robust, high-traction soles. While Northwave continues to utilise Michelin rubber, 2022 sees them expand their options to once again include…
Lake – Focussed on Fit
– Sponsored Content – Optimising materials and construction to suit an application is one thing, but for Lake, their design process extends well beyond this. For decades they’ve been focussed on optimising the fit of their shoes. As a result they not only vary the materials, stiffness and tread to suit, they also optimise the…
Athletic New Peak For Ride Concepts Flat Pedal Shoes
– Sponsored Content – Mountain bike footwear specialist Ride Concepts has a new flagship flat pedal shoe, breaking away from skate stylings to offer a leaner and more athletic design. Building on the Nevada company’s proud heritage of shoes designed by MTB riders for MTB riders, the Flume women’s shoe and Tallac men’s shoe raise…
Deftrap Captures TMAC Performance in Mid-Price Pedal
– Sponsored Content – Deity TMAC pedals have long been regarded a pinnacle of mountain bike flat pedals. However, far fewer people are aware of the similar performance offered by the TMAC’s younger brother, the much more affordable Deftrap. By incorporating many of the TMAC’s features into a composite pedal, Deity has created a high-performing…
Mallet Lace Stands Tall on Crankbrothers Experience
– Sponsored Content – Crankbrothers had an unrivalled foundation to develop its new Mallet Lace downhill shoes – and it fully capitalised on that advantage. The Lace is the latest in the Mallet range and, as the name suggests, was developed from its Mallet DH pedals – which have carried more riders to high-level downhill…
Body Bike – Diversify & Develop
– Sponsored Content – There’s no denying that covid has changed the retail landscape, with supply chain issues impacting on your capacity to secure reliable and consistent sales. To prosper now requires thinking outside of the box and exploring new markets. With roads getting busier, the popularity of indoor cycling has grown and not all…
Minoura – 80 Years of Craftsmanship
– Sponsored Content – Minoura has been producing rollers since the 1940s and to this day, they’re manufactured in Japan. They’re proud of their heritage and the quality that handmade Japanese manufacturing brings. Aside from striving for market leading quality and precision, they’re also known for innovation, having pioneered magnetic resistance trainers in 1988. The…
Rubber Side Down – Homegrown Innovation
~ Sponsored Content ~ Established just 12 months ago, Rubber Side Down is a premium MTB apparel brand based in Adelaide. Their mission statement is to bring innovation to the market in locally manufactured clothing, and their new Cargo Base Layer serves as a great example of this. With three large pockets at the back,…
Cane Creek – Authentic Craftsmanship
~ Sponsored Content ~ Since the late ‘80s Cane Creek has built their brand on genuine innovation and craftsmanship. It’s key to who they are and to this day they abide by the following mission statement; ‘to design and manufacture components that will make the riding experience better’. Over the years they’ve prototyped countless ideas,…