Australian News Briefs: Lusty In Transition, Threat to Future E-Bike Sales

Transition Bicycle Company’s global website home page

Lusty Becomes New Distributor of Transition Transition is a high-end enthusiast MTB brand that was founded in 2001 in Washington State, USA. For many years the brand has been distributed in Australia by Brisbane based importer wholesaler SuperSports, owned by Rodney Jess. Newcastle, NSW based Lusty Industries has recently taken over as the exclusive distributor.…

Enduro Bearings Are a Hidden But Vital Key to Bicycle Performance

An Enduro XD15 bearing still looking new in a salt water aquarium, next to two other brands that are rusted.

~ Sponsored Content ~ As every bike shop mechanic knows, optimally functioning bearings are vital to the performance of any bicycle. Australian mechanics will now be able to access the full product range of global market leader Enduro Bearings through its new exclusive Australian distributor, Lusty Industries. We recently spoke with Enduro Bearings co-founder Matt…

Kids Ride Shotgun launches Magura equipped off-road balance bike

Child riding MTB balance bike on bush track

~ Sponsored Content ~ Kids Ride Shotgun has entered the bike game with the launch of its new high-spec Dirt Hero off-road balance bike. Known for introducing kids to mountain biking through its shotgun child seats, the brand’s new runner bike is the next step in a parents’ pathway to raising an MTB kid –…

Home Grown Excellence from Lusty – Champions Choice and Albek

Various sized bottles of sealant

~ Sponsored Content ~ Champions Choice is a Lusty Industries house brand built from listening to dealers in Australia and around the world for a solution for bulk tubeless sealant that offered exceptional shelf life, high performance and cost efficiency. It limits waste by reducing use of smaller bottles that are thrown away and, most…

Crankbrothers Finds Perfect MATCH for Shoes and Pedals

Troy Brosnan looking at Crankbrothers shoe

~ Sponsored Content ~ Let’s chat about Crankbrothers. From humble beginnings in a Laguna Beach garage, Crankbrothers has grown into a globally recognised and leading brand of pedals, wheels, dropper posts, pumps, tools and accessories. That growth has been underpinned by a very large focus on delivering quality products at affordable prices, especially after it…

Divine Quality With Riders at its Heart

Deity Mountain bike parts

~ Sponsored Content ~ Deity is a premium MTB component manufacturer that lives by the creed, “all heart, all passion, and all in”. The US manufacturer prides itself on being 100% rider owned, operated, designed and funded – so every decision is made by riders, for riders. Eric Davies, the founder of Deity Components, has…

Maxima Track Record Gets Premium Partners Along for the Ride

Maxima cleaning products on a bench top

~ Sponsored Content ~ Actions speak much louder than words and a host of Supercross Championships says a thing or two about Maxima and its expertise in lubrication. Its incredible track record doesn’t stop with its successful association with Factory Kawasaki. Maxima has developed a host of bicycle products to offer factory-level performance to any…

New Champions for Saving Money, Time and Waste

Champions Choice 10-litre bottle

~ Sponsored Content ~ Champions Choice is giving bicycle workshops a more cost–efficient and eco-friendly option for tyre sealants. The new inhouse brand by Newcastle-based distributor Lusty Industries is not only unrivalled for price, it also offers high performance courtesy of its Infinite-Ride formulation and has been engineered and produced entirely in Australia. Lusty Industries…

New Pon Team to Distribute Santa Cruz and Cervélo

high-performance bike rider

Adelaide, South Australia Cervélo Cycles and Santa Cruz Bicycles this month announced the establishment of a new team in Australia to directly serve retailers and riders. The two operations will come together under Pon.Bike Performance, based in Adelaide, as a unified group from the 1st January 2023. Santa Cruz Bicycles includes the Santa Cruz, Juliana…

Lusty’s Big New Adventure

Lusty Industries warehouse

~ Sponsored Content ~ When it comes to Australian bicycle industry importers and wholesalers, Lusty Industries is a relatively new kid on the block. But perceptions can be misleading. It’s already about 17 years since Johnny McLean and his partner Helen started a home based business from scratch. Now, after a decade in their most…